The 18 best SEO tools in 2024 (free and paid)

✍️ Last modified on April 10, 2023

To get your website to the top of the list on Google, you not only need some know-how, but also the right SEO tool. Without SEO software, it is impossible to perform satisfactory SEO, whether it is keyword research, website analysis or backlink creation.

With the help of an SEO tool tool, you will be able to handle the various tasks with ease and focus on creating quality content at the same time. That is to say, adopt a strategy that contributes to the optimization of your site for search engines.

But which SEO tool to choose? We have made a comparison and below we present you the best SEO tools 2022. Of course, you should not hesitate to experiment and test the tools we suggest.

That’s how you’ll find the tool that meets 100% of your needs and take your online marketing strategy to the next level. We wish you good luck, assisted by the best SEO tools of the moment!

The essentials for site editing

1 – Ahrefs: the best tool of all categories

Presentation:

Ahrefs is a tool designed for SEO professionals. It is packed with features ranging from competitive analysis to an industry-leading backlink checker.

This makes it THE solution for marketing experts. If you are a novice, don’t overlook this tool, but expect to go through a learning curve to understand the interface.

Features:

• Powerful system for exploring Web pages
• Excellent keyword research
• Detailed analysis of competitor sites and SERPs
• Keyword management capabilities
• Web Link Index
• Advanced filtering tools for advanced users

Use for :

• Keyword research
• Competitor analysis
• The SERP

Rates

Disadvantages:

• Single user subscription
• Lack of SEO reporting capabilities
• Basic UX functionality
• No mobile application

2 – SEMrush: the best SEO tool for keyword research

Presentation:

SEMrush is one of the most famous SEO software and this platform is well known all over the world. Many web agencies use it to perform their SEO analysis and define a strategy.

The SEO tool offers many features (see below). To use its full potential, you will need some expertise. It is also possible to use it only partially – but that’s a shame!

To know more about it, discover our test & review of SEMrush .

Features:

• Domain analysis
• Opportunity analysis
• Keyword analysis
• Creation of editorial planning
• Site classification
• SEO template creation
• Indication of areas for improvement.

Use for :

• Analyze domains
• Adapting your SEO strategy
• Stimulate organic traffic
• Analyze backlinks
• Analyze advertising campaigns
• Site audit

Price :

Disadvantages:

• Complex interface, requires appropriation
• The price is not suitable for beginners

3 – Ubersuggest (free) – the best free tool

Presentation:

Ubersuggest is an SEO tool and keyword research platform that comes in both free and paid versions.

Here we focus on the free version, in order to offer you a serious alternative to SEMrush or Ahrefs. The solution was created by Neil Patel and is today one of the references in the SEO community.

The tool offers many features. It relies on a database with 6 billion keywords and numerous content elements.

Features:

• Keyword search
• Keyword analysis
• Traffic analysis
• SEO Analysis

Use for :

• Research and especially keyword analysis
• Traffic analysis

Rate :

The free connection to this SEO tool requires a Gmail account. The number of requests is limited each day (about 10). The access to the functionalities is partly restricted. This formula is interesting for occasional needs.

Disadvantages:

• Free access too limited
• Backlink analysis tool less powerful than SEMrush
• Little developed in terms of site analysis

4 – Google Search Console (free): essential for any SEO strategy

Presentation:

The Google Search Console is an SEO tool made available to webmasters by Google. The objective is to be able to follow more easily the natural referencing of the site.

You will quickly realize that it is an indispensable tool, since it allows you to see how Google explores, indexes and references the pages of a site. The most famous search engine reveals itself, at least in part.

Features:

• Performance report
• Coverage report
• URL inspection
• Netlinking

Use for :

• Manage the mobile ergonomics of a site
• Identify critical web signals
• Analyze the performance of a site

Rate :

Free tool

Disadvantages:

• You must already be indexed to have usable data

5 – Google Analytics (free): the free audience measurement tool

Presentation:

Google Analytics relies on 70% market share worldwide to assert its dominance in the field of web analytics. The free solution we presented to you is a real standard. There is also a paid suite, Google Analytics Premium.

Features:

• Internet audience measurement
• Bounce rate
• Session length
• Conversion rate
• Different e-commerce data
• Segmentation, filtering
• Data export

Use for :

• Measuring the audience of a website
• The collection and analysis of key data related to e-commerce

Rate :

Free version

Disadvantages:

• Sampling of collected data (free version only)
• Ownership and confidentiality of data not guaranteed

6 – Moz Bar (Free): the SEO extension for web browsers

Presentation:

MozBar is a web browser extension for Google Chrome and Mozilla Firefox that provides valuable information about a website and its link profile for SEO purposes.

You can access it from the toolbar or integrate it into the search engine results pages (SERP). The data provided by MozBar includes on-page metrics critical to SEO, such as the content of a Web page’s title tag, alt text, meta robots, etc., as well as information about a Web page’s and domain’s link profile, such as domain authority (DA) or number of backlinks.

Features:

• Keyword Explorer
• Link Explorer
• Analysis of your online presence
• Free domain analysis
• SERP analysis
• Search for competitors
• Link profile analysis

Use for :

• Check the domain authority
• Conducting a competitive analysis
• Generate traffic to your site

Rate :

• Free version
• Paid version available

Disadvantages:

The free version of Moz Pro offers only limited data about a link’s profile, such as the number of links pointing to the URL and the number of root domains pointing to that URL. However, the Domain Authority (DA) and Page Authority (PA) data are indicated.

The essentials for semantic optimization

7 – YourTextGuru: the most powerful semantic tool

Presentation:

YourTextGuru is the most powerful semantic tool on the market today. It allows you to obtain a better visibility of your texts by generating lists of keywords and analyzing their distribution in the contents of the site.

YourTextGuru stands out for the quality of its interface, which is very intuitive and simple, as well as for the quality of its data, which is also very accurate. You can test the semantic tool for free, but then you will have to pay for all its features.

If you are interested in this tool, we have made for you the Test on YourTextGuru .

Features:

• Optimized Writing Guide
• List of keywords
• Content ideas, editorial strategy
• SEO analysis
• Identifying over-optimization
• Statistical analysis
• Computation of semantic cocoons

Use for :

• Improve the relevance of the content
• Targeting a query
• Improve SERP positioning

Rate :

Disadvantages:

• Keyword recommendations sometimes questionable
• It is not easy to integrate certain keywords naturally into the text

8 – SurferSeo: the easiest to use

Presentation:

SurferSeo is a simple, effective SEO tool to improve the natural referencing of your site. The software searches for keywords, performs an SEO audit, allows you to edit content, but also performs a competitive analysis.

It exists as a Chrome extension and has many features.

If you want to know more, discover our test & review of Surfer SEO .

Features:

• Web page optimization ( seo on-page )
• Data analysis and metrics
• Installable content editor in Google Docs
• Chrome extension (free)
• Keyword search
• Competitive Analysis
• Writing Guide

Use for :

• On-page content optimization
• Study of the competition
• Find ideas for content

Rate :

Disadvantages:

• English interface
• Limited number of requests
• Few off-page options
• A formatting of the contents, which leads to an abusive standardization, even banality (it is not a tool for you if you are a creative!)

9 – 1.fr : the free alternative to the previous ones

Presentation:

1.fr is an SEO software that works on the principle of intent tables. This means that the software aims to take into account the different intentions behind the keywords, depending on the person who uses them.

1.fr first analyzes your text on a semantic level, then connects the first two points it identifies to define the topics to be added or removed. He then explores the semantic field to propose expressions in this sense.

Features:

• Optimize content
• Find content ideas
• Intent analysis for applications
• SEO plugin Google Chrome

Use for :

• SEO Optimization
• Search for ideas

Rate :

Disadvantages:

• Limited free version of the tool

10 – Quetext: a tool to search for duplicate content

Presentation:

Quetext is a cloud-based plagiarism checker and citation assistant. The platform uses extensive search technology and intelligent algorithms to check text content for potential plagiarism.

It provides actionable feedback and reports to users by identifying exact matches and close matches and providing a side-by-side comparison of texts.

Features:

• Content analysis
• Side-by-side comparison
• Text Similarity Detection
• Reports and analysis
• Search/Filter

Use for :

• The search for duplicate content

Rate :

Disadvantages:

• Free version really too basic and limited
• The price can be a brake when you start
• Impossible to upload your file (you have to copy and paste the text)
• Some sources are not always adequate
• Paraphrasing is very difficult to detect with the

11 – Jasper: artificial intelligence to write faster

Presentation:

Jasper is an SEO tool that facilitates web copywriting by allowing you to write faster. The content is automatically optimized. The writing is done from templates proposed by the AI.

If you are interested, discover now our test & review of Jasper AI .

Features:

• AI solution for writing articles
• Title search
• Creation of scripts for videos
• Creation of SEO optimized content
• Writing for social networks
• Product descriptions
• Search for product names

Use for :

• Generate SEO optimized texts without much effort
• Standardized content

Rate :

Disadvantages:

• English interface
• High price
• A result sometimes surprising, in the bad sense of the word (software that can do anything if the requests are not well formulated)

The essentials for advanced SEO and audits

12 – Screamingfrog: ideal for site audits

Presentation:

This software is capable of examining a large portion of the Web, from small sites with several pages to large sites with thousands of pages. It is also possible to use this software to detect certain types of problems on a site, such as the fact that an obsolete page has been redirected or that a duplicate page exists somewhere on the Web.

With this tool, you can easily check that all your redirects, meta titles and meta descriptions are optimized.

Features:

• URL analysis
• Overview of meta titles
• Listing of images
• URL correction
• Identification of duplicate content
• Analysis of the internal mesh

Use for :

• Site audits

Rate :

Disadvantages:

• Only one rate
• Unfriendly interface
• Must be installed on a computer

13 – Seolyzer : the French SEO tool for website monitoring

Presentation:

Seolyzer is an SEO tool available in SaaS and created by a French SEO specialist, Olivier Papon. A good point, because it avoids the interface in English.

The software was first developed for the private needs of its creator, who then made it available to anyone, like you, who wants to improve the SEO of their site. There is a log analyzer, a monitoring system, a crawler.

Features:

• Log analysis
• Crawler
• Cross analysis
• Site monitoring

Use for :

• Real time logs
• Comparison of crawls

Rate :

Disadvantages:

• Lack of tutorials
• No offer for sites with high traffic
• Monitoring not at its best

14 – SEObserver: the instant website overview

Presentation:

SEObserver is a very practical tool because of its modularity. The different templates of this SEO tool can be grouped according to your needs and once they are connected to each other, they give you access to many features for site auditing and setting up or improving your SEO strategy.

Functions:

• Ranking analysis
• Backlinks observation
• Strategic keyword research
• Lab module for site comparison
• Volatility Explorers

Use for :

• Get a quick overview of your website

Rate :

Disadvantages:

• Is intended for an expert audience
• Requires some time to get used to it and to adapt
• The rates

15 – Babbar Tech : to analyze the popularity of your site

Presentation:

Babbar.tech is a SaaS software that allows analysis of the popularity of one or more sites. This is the work of the YourTextGuru team. The tool is efficient, simple, but uses state-of-the-art techniques. It collects different indications on the analyzed sites, in particular backlinks, anchors, popularity or trust indexes, and analyzes the semantic value of the pages.

Features:

• Batch study
• Search for similar domains
• Domain detection
• Popularity analysis
• Confidence analysis
• Semantic value analysis
• Domain metrics
• Semantic exploration

Use for :

• Determining the popularity of a site
• Compare the popularity of several sites
• Compare and choose the best sites for your backlinks thanks to the unique tool on the market: “induced force”.

Rate :

Disadvantages:

• No export functionality
• Interface often in English
• Lack of filters

16 – Gephi: the data visualization tool

Presentation:

Gephi is not strictly speaking an SEO tool. It is an open source software for data analysis and visualization.

The solution is very powerful to analyze algorithms and statistics. This is why it is sometimes used for SEO purposes. Gephi allows you to use different algorithms, including Pagerank, to map the data.

Features:

• Displaying the structure of your site
• Display of its internal mesh
• Display of SEO problems (404 or 500 errors, duplicate pages, bad redirects, etc.)

Use for :

• Data visualization and mapping
• SEO cleaning
• Mesh optimization
• Pagerank optimization

Rate :

On request

Disadvantages:

• Fine analysis tool that requires a real technical expertise

17 – Cocon.se : for natural referencing

Presentation:

Cocon.se is a natural referencing tool. It helps to build an internal linking strategy to optimize content and SEO on Google. The referencing can be worked on site as well as off site and the software allows an excellent follow-up of the positioning.

It manages search engines and indexing robots, allows for SEO audits and has crawling features.

Features:

• SEO referencing
• On-site optimization
• Off-site optimization
• SEO Audits
• Crawl functions

Use for :

• Improve the natural referencing of your site

Rate :

On request to the editor, who adapts the price to the needs (in particular the number of licenses) – free trial

Disadvantages:

• Software on which we still lack a little hindsight (to be tested)

18 – SE Ranking : the cloud platform for SEO

Presentation:

SE Ranking is a cloud platform that brings together various resources for site auditing, competitive analysis, ranking analysis, keyword suggestions, backlink monitoring and reporting.

The platform offers classic SEO tools but also additional features, such as a marketing tool. Main advantages: an all-in-one platform and a user-friendly interface.

To know more about it, discover our test & opinion on SE Ranking .

Features:

• Ranking analysis tool
• Suggested keywords
• Backlink study
• Strategic and competitive study
• Site audit

Use for :

• Have a single access to different SEO tools
• Quick analysis: 100 pages in 2 minutes

Rate :

• Free version
• Trial version
• Paid version from 13,80 euros per month

Disadvantages:

• Sometimes slowness
• Limited free version

Conclusion

In this article, we’ve introduced you to the best SEO tools available today. We have tried to be as precise and complete as possible. So the list is long. The objective is obviously not to use them all. It’s better to use a few well-targeted tools that suit your needs than to spread your efforts too thin.

Many of these SEO tools require a learning curve that can take some time. We advise you to test the ones you find interesting for your site or your activity, then stick to the tools you have chosen. It will be time next year, if new tools appear, to change your practices!

Have you tried any of these SEO tools or do you use them routinely? Feel free to tell us below what you thought of it.