How to Make Money on Instagram: 4 Ways to Monetize Your Account 2024

No need to introduce you to Instagram, surely the most famous and used social network in the world. In 2023, there will be 30 million usersin France alone. And you can imagine, this social network represents many opportunities, both on a personal and professional level. 👀

Indeed, it’s entirely possible to make money with Instagram, even from scratch. The problem is that there are so many strategies to implement that you may feel lost if you want to get started.

To help you, we will show you different ways to make money with Instagram. Several methods will be presented to you, and all of them are accessible without starting capital. 💸

Can you really make money on Instagram?

Instagram has over a billion monthly users and like all other social networks(TikTok, Facebook, Snapchat, etc.), it represents a source of traffic acquisition for brands. As a result, there are many Instagram accounts that generate a huge amount of money, whether it’s by making partnerships or selling their own products.

Indeed, there are two ways to earn money via this social network. On the one hand, you can become a creator or an influencer. On the other side, you can create a business through Instagram. In both cases, there will be several monetization strategies. But what you need to understand is that any way to make money will fit into these two categories. 🤝

The CEO of the company said a few years ago that the social network wanted to become the best social network to allow its creators to live from their content.

How much can you earn on Instagram?

As you can imagine, Instagram influencers are not salaried so we can’t know their exact income. On the other hand, it is possible thanks to several studies toevaluate the amount earned by a post depending on the number of subscribers of an account. 🤑

According to HypeAuditor, here’s how much influencers earn per month on average:

• Between 1000 and 10,000 subscribers: $1420 per month
• Between 10,000 and 50,000 subscribers: $2061 per month
• Between 50,000 and 500,000 subscribers: $3517 per month
• Between 500,000 and 1,000,000 subscribers: $5847 per month
• 1 million or more subscribers : $15,356 per month

Who are the highest paid influencers?

If the price of a publication for a small influencer seems reasonable, the most famous celebrities can present at much higher rates. Thanks to businessinsider, we know the highest paid influencers for publishing a single post on Instagram. 💰

Here are the 5 highest paid influencers (2022):

5/ Selena Gomez – 370 million followers: $1,468,000 per post

4/ Kylie Jenner – 378 million followers: $1,494,000 per post

3/ Ariana Grande – 350 million subscribers: $1,510,000 per post

2/ Dwayne Johnson – 359 million subscribers: $1,523,000 per post

1/ Cristiano Ronaldo – 536 million followers: $1,604,000 per post

Earning money as a designer

As you can see, it’s possible to make a living as an influencer, even if you don’t have millions of followers. Once you have an audience, there are several options available to you to make money from your Instagram account.

Careful, we’re going to talk to you about the different ways to make money as a content creator. We’re not going to show you how to gain subscribers to your account. If you want to learn how to gain visibility quickly, we invite you to read our guide on how to break through on Instagram . 👀

By the way, if you’re interested you can see our article on the best software for Instagram .

1/ Develop partnerships with brands

The word that is often associated with the term influence is product placement. If you follow a few influencers on Instagram, you’ve inevitably seen them at least once feature a brand in a post, story or live. But in reality, there are different ways to work with brands via Instagram. 🤝

In fact, you can have short or long term partnerships depending on the brand. In some cases, you’ll just post an introduction to the brand and include a link to their website, for example.

But you can also have long-term partnerships. This is particularly the case with clothing brands. If you look at the account of the footballer Kylian Mbappé, you can see that he often posts pictures dressed with Nike clothes. In fact, the brand is his sponsor and pays him to promote his clothes. 👕

The number of subscribers you have will have a huge impact on the partnerships you can make with brands. The more subscribers you have on your account, the more you can expect to get paid. But then again, you don’t need to have millions of subscribers to find your first partnership.

We advise you to focus on a theme. This is because brands prefer influencers who are nested on a specific topic, as they usually get the highest engagement rate. 💪

To attract brands to your profile, there are many tricks to implement. The easiest way to do this is to create quality content that is relevant to the brands you want to attract.

2/ Affiliate marketing

We’ve told you about affiliate marketing many times before. His concept is simple and applies very well to Instagram. With affiliate marketing, you will simply promote a product/service, in exchange for a commission, which is a percentage of the sale. 💰

Let’s say you’re talking about the new iPhone that just came out. You can recommend it to one of your friends by giving them a link to Amazon, Cdiscount, Darty or others. If he buys this iPhone through your “affiliate” link, you will get a commission.

The problem is that if you only affiliate with your friends, you will quickly get stuck. And that’s where Instagram comes in. By using affiliate marketing through this social network, you can reach a wider audience and generate endless commissions. ♾️

The process is simple and basically the same as with any other traffic source(YouTube channel, blog, TikTok, etc.).

You will simply have to create content on the social network to to promote certain products/services. Once again, we recommend that you create an Instagram account on a single theme. It will be easier to attract traffic quickly and therefore generate your first commissions as soon as possible. 🎯

If you have an Instagram account where you make explanatory videos about crypto-currencies for example, you can affiliate to trainings, crypto exchanges, etc.

If you want to use affiliate marketing to monetize your Instagram account, you’re encouraged to think ahead about which partner programs you’ll use. Indeed, many people who have not thought about it before are unable to find good affiliate programs to earn money. If you don’t want to find yourself in this situation, we invite you to read our complete guide to affiliate marketing . 👀

Earning money by creating your own business

As you have seen, you can use your fame to make money by promoting other brands. But it’s also possible to make a living using Instagram to create your own business. Indeed, if you manage to acquire a sufficient audience, this social network can become a source of traffic acquisition in its own right.

Basically, you’re going to use Instagram to find new customers. In this strategy, you obviously need something to sell. But as with product placements, you can sell anything you want via Instagram. You can sell training, crafts, clothing, cosmetics, and absolutely anything else! 💪

3/ Sell your own products

Instagram is a favored social network for both small and large brands to find customers. While many businesses are content to leave a link to their online store on their profile, you should know thatInstagram offers several features to sell your own products via the social network.

44% of Instagram users buy products/services from a brand they saw on Instagram. 💳

As said above, you can sell anything you want via Instagram. Some sellers may not know it, but the social network includes a feature to sell directly from the app. This feature is called Insta Shopping and is available for all business accounts.

As you can imagine, it’s not enough to publish random content and wait for your followers to visit your store. So we’re going to show you the tricks you can implement to sell more using Instagram. 📈

4/ How to use Instagram to find clients?

Instagram offers a bunch of features designed specifically for brand marketing strategies of all kinds. Here’s everything you can do to attract customers through social networking.

Insta Shopping

We told you about it just before. Insta Shopping is a feature that allows you tohave an online store directly integrated to your Instagram profile. But really, you’ll be able to add a link to your Instagram store everywhere, whether it’s on a post or on a story for example. 🏪

On your profile, all publications with a small icon resembling a shopping bag allowaccess to your store. If one of your followers clicks on this post, they will be redirected directly to the product in question. To do this, you have to set up your Insta Shopping account. 🛠️

Once everything is set up, your followers will be able to purchase your products directly from Instagram. Indeed, it is the social network that takes care of the payment.

Partnerships

We have seen before how you can make product placements for other brands. But if you sell your own products, you can also use influencers to promote them. This is called influencer marketing. 🤝

If you have a little budget, you can pay influencers for a sponsored post or story for example. There are many free resources available on the internet that will tell you how to increase your sales through influencer marketing.

Advertisements

Like all other social networks, Instagram has an integrated advertising program. The latter will allow you to promote your products on the social network. To do this, you will be able to choose the audience you are targeting and indicate a budget.

Namely, you can create ads or turn a simple post into an ad. 📱

You’ll also have access to Instagram statistical tools to track the performance of your ads in real time.

There you go, you now know the different ways to make money from Instagram. All methods work and can help you earn a living through this social network. We invite you to choose the strategy that suits you best and that adapts to your needs/resources/skills and others.

If you want to go faster, we have written a comparison of the best Instagram courses . In these courses, you will learn in detail several monetization strategies. But these curriculums also contain reliable methods to quickly get your first 1,000 or 10,000 followers on the social network. 🤩