How to Drive Traffic to Your Website in 2024?

For all webmasters, the priority should be toget regular traffic to their website. And yes, without visitors, a website has no value and can generate no revenue. This is regardless of the type of monetization chosen by the site publisher.💰

The problem is that there are different ways to bring people to your site. You can advertise, optimize your site for referencing make posts on social networks, etc.

Not all traffic sources are the same and some may or may not be suitable for your situation. That’s why we’re now going to show you our best ways to drive traffic to your website! 💪

Increase your traffic with SEO

SEO or Search Engine Optimization is the fact ofoptimizing one’s site for search engines. The goal is to be well positioned in the results pages of Google, Yahoo, Bing and others.

There’s a whole science around SEO for a website, which we explain in detail in the “Affiliate Marketing and SEO” course. 👀

The advantages of SEO are numerous compared to other traffic sources. To begin with, SEO brings qualified traffic or “hot” traffic. Indeed, users who do specific searches on Google will be much more likely to buy. This is compared to a user who visits a site as a result of an unwanted advertisement.

Secondly, it is important to know that SEO is a long-term source of traffic. Once your site is well referenced on Google, it will not move or very little. This way, you will be able to get traffic every day for several years by investing in the SEO of your site. 📈

Finally, SEO is completely free traffic.

Of course, SEO will also have its drawbacks. The big weakness of this acquisition source is that it takes a while to get results. To start being well referenced on Google, it takes between 3 to 6 months on average.

Have a blog part

Creating a professional blog is surely the best way toget qualified traffic in the long term. Indeed, thanks to SEO techniques, your content will be positioned on search engines and bring you regular traffic. 🤝🏼

Content creation is a more time-consuming strategy than advertising, for example. However, as said above, once your articles are online and well referenced, they will continue to bring visitors. Whereas with advertising, once you stop paying, you won’t have any visitors.

The objective here is to create informational articles around your theme to answer users’ questions.

Let’s say you have a CBD e-commerce business. 🌿

You’ll create a blog section with articles that learn about CBD, like :

• The benefits of CBD
• Can you give CBD to your dog?
• The legislation around CBD
• How often should I consume CBD?
• Does CBD help me sleep?

All of these queries are information sought by prospective CBD buyers. If you can position yourself and answer the questions of these prospects, you gain visibility in addition to making additional sales. 🤑

But you still need to know which article to write. Below we will show you some techniques to make sure your articles will bring you traffic in the long run. ⤵️

Writing on an evergreen niche

Your niche, to have more chances of success, must be evergreen. Evergreen simply means “working all the time“. Clearly, if we take the weight loss theme for example, it is a niche that will always work and is not subject to a certain seasonality. ❄️

It is said to choose an evergreen niche in order to avoid depending on the seasonality of a product. For example, if you sell warm clothes on the internet, it might work well in winter, but the turnover will surely decrease strongly in summer. That’s why it’s important to choose a niche that works year-round and won’t disappear.

Second example: the hand spinner. At first glance, one might think that this is a year-round niche, so there is no seasonality for this product. However, the hand spinner disappeared very quickly from circulation. Therefore, it is best to avoid fads.

The objective for its niche is to have a theme without seasonality and that has been present for a long time, or that has a bright future ahead of it. 🤝🏽

How to know if a niche is evergreen?

To check the search intent and popularity of a theme, Google offers a free tool called Google Trends . It allows to give, in relation to a keyword, the interest carried over the year.

Let’s take the example of the weight loss niche:

As you can see, there is a peak of research around the beginning of the year. However, we can clearly see that this keyword is searched all year long. So, if you have a site about weight loss in general, it will be able to attract as many visitors all year round.

Another example with the keyword “doudoune“:

With this keyword, we can clearly see that it is part of a seasonal theme. Concretely, the sites that offer down jackets for sale or talk about down jackets will have a lot of visits during the winter, but much less or almost none during the summer/spring period. 🥶

What we advise you is to focus on keywords in an evergreen niche. This way, you will avoid traffic drops and therefore sales during certain months.

Choose keywords

To attract visitors to your website, you will have to write articles on keywords. A keyword is simply a query typed into a search engine like Google. By typing this query, several search results will be displayed.

Example with the query ” familytrip “:

This result page is called in SEO jargon a “SERP“. As you can see, several sites come up on this query. And to get to the top of a SERP, these pages are optimized for SEO(we’ll see later how to optimize an article). 🙄

As you can imagine, some keywords are much more competitive than others. Generally, “generic” single-word queries are the most difficult, such as travel, mutual, life insurance, etc.

These queries also have a very high search volume. Search volume is simply the number of times a query is typed per month on Google. For example, the query travel is searched 49,500 times per month in France:

Tool: Semrush

As a result, how to find keywords not very competitive on which to position yourself? 🤔

As we told you, if you are just starting out, it is better to avoid keywords that are too competitive. What is needed is to start with more affordable queries, with less competition. To do this, you will write on much more precise keywords, called “long tail“.

As you can see, the longer a keyword is, the lower the search volume. There are many more people who type the word “travel” than the query “where to go in May in France ? This way, you will be able to reach the top 3 much more easily on a more precise query.

In addition to being much more accessible, this type of request allows you toobtain even more qualified traffic. Indeed, someone looking for a family trip in May is much more likely to buy an all-inclusive trip, than a user who simply types in “trip“. 🏕️

As such, the longer the keyword, the more interested the user is. Therefore, if you’re looking to get a high conversion rate, you’ll want to target this type of query.

If you want to learn how to find low competition keywords easily, we invite you to download our free ebook.

Optimize an article

Now you know what type of keyword to choose for your blog. But these articles will have to be optimized for natural referencing. Otherwise, there is little chance that they will appear at the top of the search results. We’re not going to lie to you, optimizing an article for SEO is a pretty complex process.

So we’re going to quickly show you how to make an article look good in the eyes of search engines. 💪

As you have seen, an article must be optimized on a keyword. For example, if you have a blog on the weight loss niche, you will write an article for each long tail keyword.

Let’s take a concrete example. 📝

Let’s say you want to write an article on the query “ketogenic diet“.

To optimize an article on a keyword, you will have to place this query several times in a text. Be careful, the goal is not to spam this keyword by placing it in every sentence. This is called Keyword Stuffing and is prohibited by Google.

No, what you need to do is to place this keyword in strategic places. These places will be the introduction, the titles, the images and the body text. Of course, you’ll have to write a quality article, of a more or less consistent size. 📄

In terms of titles, there are some that will be more important than others in the eyes of search engines. Therefore, the H1 title(bigger title) will be more “looked at” than an H5 title.

Sample outline for an article on the ketogenic diet 🍳

H1: What is the ketogenic diet?

H2: The Ketogenic Diet: The Basics

H3: The fundamentals of the plan

H3: Food

H2: How to build a menu?

H3: Food

H3: Sample menu for a successful ketogenic diet

With regard to the number of words in an article, it only takes neither too little nor too much. It is said that beyond 300 words, Google understands what a text is about. The best thing in our opinion is to observe the number of words you write the first 3 of the SERP, and do a little more. 📈

If you are on WordPress, several plugins can help you to optimize the On Site SEO of your articles for search engines. This is the case for Yoast SEO, All in One SEO and Rank Math. And if you want to learn more about how to optimize an article, we explain everything in our free ebook.

Rework existing content

One of the most underrated strategies in SEO is reworking existing content. In fact, if you have many pages on your site but they are not updated and do not receive comments, they are “dead” pages. ☠️

What Google particularly appreciates on a website is that its content is updated. However, you should not update your articles every day without making any changes. Moreover, the search engine specifies that at least 200 additional words are required for an update of the content to be taken into account.

If you already have a website with traffic and want to get a littleboostfrom Google, we invite you to refresh your old content. ✏️

Now you know a little more about SEO. But know that this is just a small glimpse of what SEO is really about. If you want to know more about how to optimize a site for SEO, we invite you to download our free ebook.

5 other ways to generate traffic

In our opinion, SEO is the best way to generate traffic to your website. However, there are many other ways to gain daily visitors. So we’re going to show you several free(and one paid) ways to get more traffic. ⤵️

1/ Post on social networks

In France, 53 million people are active on at least one social network and spend an average of 1h46 per day on it. Social networks are becoming more and more important in everyday life. Now, it is almost essential for a brand tohave a presence on social networks.📱

The most popular social networks are Facebook, YouTube, Instagram, Twitter and TikTok. All these social media have one thing in common for businesses. They allow you toget organic traffic and create a community.

Thus, many companies will post regularly on social networks to attract free traffic. But be careful, it is not enough to post randomly on any network. Depending on your clientele, it is better to focus on one social network rather than another. 👀

Let’s take a concrete example.

N26 is an online bank. They will focus on young people, as they are the most likely to open an account with a neobank rather than with a traditional bank(Crédit Mutuel, BNP Paribas, Caisse d’épargne, etc.).

Twitter is an ultra-popular social network among 18-34 year olds, exactly the target audience for an online bank. Therefore, N26 has a vested interest in making itself popular on Twitter. To do this, she will regularly tweet about topics that affect this age group 💳

With this type of tweet alone, online banks attract some organic traffic. But by taking advantage of the social network’s trends, N26 can also create a mini-buzz for free:

Depending on your target, you can choose a particular social network. What we recommend, regardless of the social network, is that you post regularly and address your audience. To attract traffic, you can also organize contests by asking people to subscribe to your account, tag friends, etc.

Don’t underestimate the power of social networks. Some brands make it their primary source of traffic and can therefore get customers without spending a single euro on advertising.

This is for example the case of sports betting brands, which are also aimed at a young audience. As a result, all these brands are very present on social networks, and sometimes even create a buzz! 🍀

2/ Create a newsletter

Very underestimated, the newsletter is a very powerful way to diversify your traffic sources. With an email list, you don’t depend on any algorithm like with Google or Facebook Ads. You can drive traffic to your website, simply by sending a short email to your list. 📧

To getleads, i.e. e-mail addresses, you can use several strategies.

If you have an e-commerce or infoproduct/coaching sales site, you can offer a discount if a user subscribes to your newsletter. An example with the online store Sarenza which offers 20€ discount to new subscribers: 👠

If you sell online training, for example, you can offer a sample or informational content:

After a while, you’ll have a full email list. What we recommend is that you do not spam your subscribers. The best is to send 1 or 2 mails maximum per week. All while adding value and offering new things, so as not to bore your community. 📩

In most cases, having a newsletter will not bring in a new audience, but rather perpetuate the existing one. By sending a regular email to your visitors, you can somehow remind them of your existence. (Yes, most people forget that they visited your site only 1 hour after leaving it)

👉 This is how online media attracts a lot of its traffic. If a casual visitor receives an email, he will be much more tempted to visit a media site again. Without a newsletter, he would not necessarily have thought of consulting this site.

Whether you have something to sell or not on your site, you are really encouraged to have a newsletter. This will allow to perpetuate your audience on the one hand and not to depend on Google or social networks.

⚠️ Attention, to collect and send emails, it will be necessary to respect the RGPD.

3/ Create a free software

On the internet, you can find a lot of free software. Most of the time, these tools make money for their owner thanks to the advertising included in them.

For example, this site offers to transform a sentence written in lower case into upper case and vice versa for free. As you can see, the site is monetized through advertising. But the site owner could just as well provide this software to attract traffic and promote his products.

If you have coding skills, you can think about this solution. Otherwise, use the other tips and don’t waste your time!

4/ Write a guest article

To make your site more visible, you can write an article on a popular blog. This is called a “guest article“. By writing on a well-known blog, you can hope to get an audience toincrease your traffic.

Generally, writing a guest article will be free, or in exchange for another guest article. In other words, you will write an article on another blog, which will itself write an article for your website. 🤝🏻

The problem is that it’s pretty hard to find a popular blog to write a guest post on. Indeed, if you are just starting out and don’t have much visibility, few bloggers will accept that you write an article on their site.

So what we advise you to do is not to aim for blogs that are too popular. The best thing to do is to approach small blogs in your field, for several reasons. On the one hand, it will be much easier, because far fewer other bloggers will ask for a guest post. On the other hand, you are addressing a more qualified audience.

You can also pay to have an article on another site. But in this case, we’ll be more on a sponsored article. There are many platforms where you can buy an article from a well-known site, like E-referer or RocketLinks(you can even have your article on BFMTV’s website!)😱)

5/ Advertising

We will talk here about advertising, which can also bring traffic to a website. However, this is not free traffic. In order to attract many visitors, a minimum investment is required. If you only want to acquire free traffic, we invite you to skip this part.

The best value for money advertising, in our opinion, is Google Ads. In fact, it works pretty much the same as for SEO. The only difference is that you have to pay to get to the top of the search results, in the “Ads” section. This is called Search Engine Advertising(SEA).

Just like SEO, SEA allows you tobring hot traffic to your website. Therefore, you can expect to achieve a high conversion rate. 🔥

With SEA, you only pay per click. That is, if a user sees your ad on Google, but does not click on your site, you do not have to pay. This is unlike a commercial where you have to pay in advance, no matter how many people visit your site.

The other advantage of SEA is that it is beneficial for your web referencing. Indeed, if you bring qualified traffic to your site, visitors will stay there for a long time. And it will boost your SEO. Be careful, it is not a magic formula either.

SEA can certainly providefaster results in SEO, but it is not a strategy to get free traffic in the long run. To take advantage of its beneficial effects, you must first optimize your site for natural referencing.

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Now you know how to generate traffic to your website. The important thing at the beginning is to focus on one technique and do it right. Don’t try to go off in all directions and risk being ineffective.

You can for example start on natural referencing. And when everything is in place and you have a clear and structured process to publish regularly, you can start to get interested in social networks.

By the way, if you want to generate your first money online with a proven method, you can enter your email below to receive our free ebook.

You will discover all the steps to follow in order not to waste time or energy on the wrong path: