Result of our test: 4,8/5
A complete and easy to use podcast hosting platform. Affordable and good value for money, Ausha will help you gain visibility in addition to making you money!
If you own or want to start a podcast, you need a hosting platform. This is what will allow you to store and broadcast your episodes on the main advertisers(Apple Podcasts, Deezer, Spotify, etc.).
The world of podcasting continues to grow and as a result, there are now many podcast hosting platforms . But as you can imagine, not all of them are the same.
We will give you our opinion on Ausha, which we think is the best hosting platform for your podcast. You will discover how this tool works, its advantages and especially how it can help you boost your visibility.
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Contents
Presentation of Ausha
Ausha is an all-in-one podcast hosting platform. With this software, you will be able to host and broadcast your podcasts. But that’s not all, because in addition to facilitating your integration into the world of podcasting, this platform maximizes your chances of success.
The platform allows you toimport your audio files, to cut them into episodes and to publish them on several streaming services at the same time. It is above all an easy to use service, which will save you time in creating and publishing your podcast.
If it is interesting touse Ausha instead of publishing your own audio content, it is because the platform allows you to monetize your podcast. The tool offers several monetization strategies that will allow you to earn money with your content. This is impossible if you don’t go through a hosting platform.
Ausha also gives you access to a whole bunch of statistics to determine which episodes you should publish to gain visibility. Many marketing tools are available to attract new listeners and keep your subscribers coming back.
In short, Ausha is a facilitator, but also a gas pedal to live from your audio contents.
Who is Ausha for?
As long as you host a podcast or want to create one in the future, Ausha may be for you. As you can see, the goal of the platform is to facilitate the life of podcasters and to allow them to gain visibility. However, its use will differ depending on your objectives.
If you want to start a podcast, Ausha is one of the easiest solutions to use. You will only have to import audio files to create podcast episodes. You can then add title, thumbnail and description to your content. It is also possible to automatically publish your contents as soon as you import them on the platform.
In case you already have a podcast, Ausha can also be interesting. Here, Ausha will allow you to analyze in detail the performance of each podcast episode precisely. Thanks to marketing tools, you will be able to increase your visibility and gain new listeners.
Ausha is also suitable if you want to earn money with your podcast. Indeed, the platform offers different monetization strategies in order to earn a fee on each podcast episode. If you want to make a living from your audio content, this platform will make it much easier for you to do so.
The services offered by Ausha
Ausha is a very complete platform and has a lot of different features. Below we will introduce you to the services that will be useful to you on a daily basis.
Podcast hosting
Ausha’s main functionality is tointegrate audio files in order to store them and broadcast them on streaming services. You can import your files in mp3, wav, ogg or flac format. Each audio file represents an episode.
In this episode, you will be able to add the main information(title, description, thumbnail, tags, etc.). But you can also add chapters. With chapters, you can prioritize the important moments of your podcast and allow listeners tojump directly to a part of the audio.
Once you have several episodes, you can create playlists. This will allow you to sort your podcasts both on Ausha, but also on streaming services.
Once this is done, you can directly publish your podcast or schedule it for the date of your choice.
As mentioned above, Ausha can publish your episodes directly on streaming services(Spotify, Deezer, Amazon Music, etc.). The software will allow you to synchronize your account with the streaming services of your choice. This way, you’ll only have to press a button to watch your episode on Spotify, Deezer or your favorite streaming service.
Before distributing your podcast on listening platforms, you will have to complete several steps. This includes adding a description for your show, a cover image and having at least one episode online.
π The integration process may differ depending on the streaming services. Generally, platforms simply ask for an RSS feed.
You can also publish your podcasts on YouTube and SoundCloud. The advantage is that your episodes can be automatically published on both platforms as soon as they are imported on Ausha. Note that to publish your content on these two services, you will not need an RSS feed.
Creation of websites
In order to promote your podcast, but also to allow your listeners to listen for free, Ausha allows you to create a website . In fact, the software will automatically create a website with an audio player, description and thumbnail of your podcast.
You can also change the appearance, add a background image and integrate call-to-actions on your site.
Globally, the creation of websites is quite limited. But it’s always nice tohave your own site and especially to have an independent audio player for listeners who don’t want to go through a streaming service to listen to your content.
Social networks
Whether you are a company, an association or a public figure, you absolutely must be present on social networks. And if you have a podcast, social networks will allow you to easily gain visibility. Ausha allows you to promote your podcast episodes on social networks automatically.
You can connect your Facebook and Twitter accounts to automatically post whenever you post a new podcast episode. If you opt for the “Boost” subscription plan, you’ll also be able to post on Instagram and LinkedIn.
A pre-made template is available, but you can obviously customize the posts on each social network.
Statistics
This is surely the most important part of Ausha. This is where you’ll be able to find out who’s listening to your content, your best performing episodes and more. In fact, you will have access to a lot of statistics about the podcast . We are going to present you the most interesting ones.
To begin with, you have the “listening” part. As the name suggests, this tab allows you to see the total number of listens to your podcasts. You can see this statistic for the day, the last week, the last month, etc.
Underneath, you can also see the number of listens per episode, as well as a ranking of the best performing episodes. For each episode, Ausha shows you the average listening time and the completion rate(number of people who listen to the entire content).
Besides, the software also indicates which listening platforms your listeners use. For listeners who are listening to your podcast via your website, you can also see the browser they are using, as well as the type of device(mobile, tablet, computer, etc.).
Also, Ausha indicates the location of your listeners. Here you can see in which countries your podcasts are most listened to.
If your podcast is on Deezer, you will be able to get very precise statistics on your audience. For example, you can find out the age and gender of the listeners, but also their usage preferences, the podcasts they listen to, etc.
With the top-of-the-line “SuperSonic” offer, you can also experience peaktime. This indicator allows you to know when your podcast is most listened to.
Monetization
As we said, Ausha offers you several monetization methods to earn money with your podcast. There are several specifics to these strategies, which we will present to you below.
To begin with, you should know that you can choose between “ manual “and “ automatic “.
π By choosing automatic monetization, Ausha will connect your podcast with an advertising network(Targetspot). With this technique, everything will be automatic. You just have to register and the advertising company will take care of placing ads in your podcasts, and will pay you the money earned each month.(However, you only earn 50% of the income, the other half goes to the advertising company that takes care of choosing and placing the ads)
π Manual monetization is pretty much the same thing, except you’re going to choose the ad campaigns. Here you can choose when to include ads in your content. You can also modify the time during which you display the advertising campaigns.
This strategy takes more time to implement, as it will be up to you to manage what can be done automatically. However, you keep 100% of the revenue generated. It is therefore much more interesting(financially speaking) to opt for manual monetization.
In order to earn money with your podcasts, Ausha suggests you create crowdfunding campaigns. Thanks to partnerships with participatory funding platforms, you will be able to raise funds through your audio content.
The rates
Ausha offers 3 different rates. Depending on the offers, many things will change and features may be added. Here is a brief summary of each subscription offer:
- Launch: Unlimited storage, website creation, 1000 emails/month, etc.
- Boost: Unlimited storage, website creation, 5000 emails/month, broadcast of episodes on YouTube, advanced statistics, access to all monetization plans, etc.
- Supersonic: Unlimited storage, website creation, 10,000 emails/month, episode broadcast on YouTube, advanced statistics, access to all monetization plans, priority customer support, API key, etc.
Advantages & Disadvantages
After testing Ausha for several weeks, here are the strengths and weaknesses that stand out:
The advantages
β Easy to use
β Access to multiple monetization plans
β Unlimited storage
β Creation of websites
β Advanced marketing statistics and reporting tool
The disadvantages
β Fairly limited free version
β Unable to create a private podcast
In summary : our opinion on Ausha
In short, Ausha is an easy-to-use tool to store, distribute and monetize your podcast. The platform is suitable for both beginners and experienced podcasters. Therefore, you can easily create a podcast if you don’t have one yet. Or you can also boost an existing podcast.
The big advantage of Ausha is that you can easily monetize your audio content. With automatic monetization, you don’t even have to do anything. This is the tool that takes care of placing ads and paying you the money. But you can also use other monetization methods to maximize your income.
The prices are correct and will allow you to have access to many features. The free version offers the possibility to host a few episodes, but remains very limited. As for the choice of the formula, the Boost plan is the most interesting, but the entry-level subscription is also suitable if you are just starting out.
In conclusion, we clearly recommend Ausha if you have or want to start a podcast. The value for money is good and the tool offers a lot of features. We believe this is the most reliable way to make a living from your podcast.
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The alternative to Ausha
Ausha is in our opinion one of the most complete podcast hosting platforms. But there are other tools that offer more or less the same functionality. We are going to present you the 3 best alternatives to Ausha:
Podbean is a well-known hosting platform that makes it easy to store and distribute podcasts. The platform also offers several monetization plans(advertising, donations, premium podcasts) in order to earn money with your content.
Buzzsprout is the most used hosting platform for podcasters. The tool offers for a reasonable price to store and distribute its podcasts on all streaming services. Here you can monetize your audio content through advertising, donations or affiliate marketing.
Castos is a complete tool, which will allow you to create a podcast, host it and broadcast it. It is one of the few platforms that offers the possibility to publish your podcasts on YouTube automatically. As for monetization, you will be able to create premium podcasts in the form of a subscription.
If you don’t have the budget to start your podcast, there are free hosting platforms. PodCloud and Anchor FM come to mind. However, storage will be limited and you will not have access to monetization plans. However, it is beneficial if you are just starting out or only want to publish a few podcast episodes.
How to use Ausha?
There are many ways to use Ausha in your daily life. We’ll show you how to launch your first podcast, but also how to use monetization plans to earn money with your audio content.
When you arrive on the platform, Ausha will ask you if you already have a podcast or if you want to create one.
If you don’t have a podcast yet, the platform will ask you toinclude the main information of your show. (In case you already have a podcast, you can import your audio content through an RSS feed).
Then you can start importing your audio files. Each time, you will be able to add a title, description, tags and others. You can also create a custom link to allow listeners to listen to your podcast without going through a streaming service.
You can also change several options, including the type of episode. For example, it is possible to publish a trailer, a normal episode(you can classify it by season and chapter) or a bonus episode.
As an option, you can also include a newsletter subscription on your podcast. This way, you can collect emails and send them afterwards.
Once your podcast reaches 5000 monthly listeners, you can monetize it. As you have seen, Ausha offers several methods to generate income with your podcast episodes.
To do so, you will simply have to go to the “ monetization “of your interface. As you can see, Ausha offers automatic and manual monetization. Whatever strategy you choose, the platform will guide you to activate the monetization quickly.