In 2018, the French hotel market generated nearly €17 billion in revenue. Obviously, this figure dropped during the Covid-19 crisis. It was one of the most affected sectors.
In France, there are more than 18,000 establishments. However, this figure also includes the number of campsites, vacation villages and others.
Concerning the number of rooms, there are at least 650,000 of which 156,000 are in Île-de-France. Moreover, the French generally stay 1.6 nights, while foreigners stay 2.1 nights.
In addition, almost half of the hotels in our country have at least 3 stars.
As you can see, the hotel industry is a major sector of our economy. There are different offers to meet different demands. Moreover, more and more people book their stay on the internet today.
It’s a godsend if you’re doing affiliate marketing in this niche. To help you monetize your site we will now introduce you to the 9 best hotel affiliate programs.
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Contents
Hotel affiliation : The best price comparison sites
In this first part, we are going to tell you about the best hotel price comparison websites. These are websites that will provide you with several offers from different brands according to your request.
1/ Booking: The leading hotel price comparison service
Presentation
You probably remember, but we’ve already talked about Booking’s affiliate program. In fact, it appears in our comparison of the best travel affiliate programs .
To put it simply, Booking.com is the most widely used hotel reservation site in France. In 2020, nearly half of the people who booked online did so through this site.
- Commission: between 25% and 40%.
- Revenue share : No
- Available in France : Yes
- Cookie duration: /
Specialty
Apart from renting hotel rooms or accommodations, Booking also offers other services to its visitors. In fact, you will be able to find rates for car rental, flights, etc.
Compensation
For commissions, these vary between 25% and 40%. It all depends on how many sales you bring in. Here is a table of the different levels:
The advantages
✅ Market leader company in France.
✅ High Commissions.
✅ Simple Affiliate Program.
The disadvantages
❌ There are a good number of cancellations.
2/ Expedia : The expert for planning your vacations
Presentation
Here is another site that we have already introduced to you(this is the last one I promise). This is Expedia, another price comparison service.
We find some of the same functions as for Booking: stays, flights, car rental, activities, etc.
- Commission : 3% of the total
- Revenue share : No
- Available in France : Yes
- Cookie duration: 7 days
Specialty
In addition to its various offerings, Expedia allows people to post accommodation ads. If you have a room or an apartment to rent, you can propose it on their website.
Compensation
Regarding the commissions you will get 3% on the hotel reservations. Here are the other commissions you can get for the different offers.
The advantages
✅ $40 billion in reservations.
✅ Very large company. 60 million visitors per month.
✅ Careful assistance. With the provision of tools in particular.
✅ High conversion rate.
The disadvantages
❌ Relatively low commissions.
3/ Hotels.com : The hotel reservation specialist
Presentation
Hotels.com is an online hotel reservation site. It is one of the main players in this market.
He offers these services for all types of hotels(large chains, independent, VIP accommodation, etc.).
- Commission: 6.4% for new customers. 3.2% for the former
- Revenue share : No
- Available in France : Yes
- Cookie duration: /
Specialty
One of the great strengths of this platform is that it has a very advantageous loyalty program. In fact, for every 10 nights purchased, the next one is free.
Compensation
As for your commissions, you will receive 6.4% for new clients and 3.2% for old clients. These commissions apply to all reservations.
The advantages
✅ Average industry basket of about $250.
✅ Large selection of accommodations.
✅ Recognized and quality website.
✅ Advantageous loyalty program.
The disadvantages
❌ Since it is a very well-known site, the number of new ones is getting smaller and smaller.
The best luxury hotel affiliate programs
In this second part you will be able to discover the different luxury hotel affiliate programs that we have found for you. It will be very useful if you are present in the high-end and luxury niches.
4/ Raffles: The luxury hotel brand
Presentation
Raffles Hotels & Resorts is a luxury hotel brand that was established in 1987, but had its first hotel in 1887. Today the brand belongs to the Accor group.
The company has hotels all over the world, but mainly in Asia.
- Commission: 5% on the amount of the reservation.
- Revenue share : No
- Available in France : Yes
- Cookie duration: /
Specialty
Unlike the others, this is a website that only offers its hotels. In addition, they have the particularity of offering high-end services.
Compensation
For your remuneration, you will receive 5% commission on the total amount of the reservation.
The advantages
✅ Over 100 hotels and resorts.
✅ Monthly payment.
✅ Belongs to the Accor group.
✅ High-end housing.
The disadvantages
❌ Possibility of being denied membership.
5/ Swissotel : The expert in luxury hotels
Presentation
Swissôtel Hotels and Resorts is another hotel brand of the Accor Group. The company is present in more than 17 countries, with at least 40 hotels.
Today, it has become a major player in the luxury hotel sector. It highlights its customer service, but also the innovation of its rooms.
- Commission: 5% commission.
- Revenue share : No
- Available in France : Yes
- Cookie duration: /
Specialty
Their clientele is mainly composed of business travelers. The company involves its teams to meet all customer needs.
Compensation
Here you will get a simple 5% commission on all bookings.
The advantages
✅ Belongs to the Accor group.
✅ Provision of branded widgets.
✅ More than 100 facilities.
✅ International fame.
The disadvantages
❌ Some websites may not be accepted.
6/ Hilton : For luxury hotels, but not only…
Presentation
Hilton Hotels & Resorts is one of the largest hotel groups in the world. The company has over 575 locations in 94 countries.
The group owns several hotel chains as well as several luxury locations in major cities.
- Commission: 4 to 6% commission.
- Revenue share : No
- Available in France : Yes
- Cookie duration: 7 days
Specialty
The company has several offers for its customers. It can be low cost rooms, but also more luxurious establishments.
Compensation
For this hotel affiliate program, commissions differ depending on location. In fact, you will get 4% for all reservations made for an establishment in America. You will get 6% on other destinations.
The advantages
✅ Large hotel group.
✅ Provision of reporting tools.
✅ Several offers available.
✅ Monthly payment.
The disadvantages
❌ Fairly low cookie duration.
Hotel affiliation: The best hotel groups
Finally, you will find the affiliate programs of some of the largest hotel groups in the world.
7/ Accor: The global group with 22 brands
Presentation
Accor is a French hotel company, leader in its market in Europe. At the global level, it is ranked 6th.
You must have seen some of the hotel brands belonging to the group. The Ibis, Mercure and Novotel chains are among them.
- Commission: up to 10% commission.
- Revenue share : No
- Available in France : Yes
- Cookie duration: /
Specialty
The group is present in more than 95 countries and has more than 4,200 hotels in both the luxury and economy sectors.
The company justifies a 2.3% conversion rate for affiliates in its program.
Compensation
For the commissions, they are evolving, that is to say that they depend on your performance. Moreover, they are different depending on the type of hotel chosen by the client.
Here is a table of the different remunerations:
The advantages
✅ Commissions can get interesting.
✅ Market leader in Europe.
✅ Average basket of 185€.
✅ Provision of tools (white label, banners, api. etc.).
The disadvantages
❌ Some commissions are low.
8/ Best Western: For an attractive loyalty program
Presentation
Best Western Hotels & Resorts is an American hotel chain. Founded in 1946, the company is now present in over 100 countries.
It has more than 4,700 establishments under 15 brands.
- Commission: 3% for each reservation.
- Revenue share : No
- Available in France : Yes
- Cookie duration: /
Specialty
The hotels in this group all have at least 3 stars. They also offer a loyalty program to their customers.
Compensation
You will get a 3% commission on each booking.
The advantages
✅ Wide selection of destinations.
✅ Many discounts.
✅ Attractive loyalty program.
The disadvantages
❌ Low commission.
9/ Nh-Hotels : For an interesting hotel affiliate program
Presentation
NH Hotel Group is a Spanish company. Today, it operates more than 400 hotels in some 20 countries.
In 2018 it achieved revenues of more than €1.6 billion. It is one of the largest hotel chains in the world.
- Commission: 10% on each sale.
- Revenue share : No
- Available in France : Yes
- Cookie duration: 30 days
Specialty
NH Hotel offers 3 and 4 star city hotels under several brands.
Compensation
For commissions you will get 10% on each sale. And concerning the duration of the cookies, it is 30 days.
The advantages
✅ Welcome promotion with commissions at 12%.
✅ Provision of advertising materials.
✅ Good commission.
The disadvantages
❌ Poorly designed website.
We sincerely hope you enjoyed this guide to the best hotel affiliate programs!
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