How to Make Money with Amazon Affiliate Partners: A Complete Guide

In France, one person out of 3 orders regularly on Amazon. In Germany, this ratio is even one person out of two and in the United States, it is not even mentioned(+80%). Amazon has become a go-to site that many people visit regularly. 📈

And the good news is that it ispossible to get a piece of the colossal revenues generated by Amazon every day. Thanks to the partner program, you will be able to recommend any product present on the e-commerce, in exchange for a commission.

On a small scale, an Amazon commission is almost nothing. But if you manage to reach a large audience, it will be possible to live off your commissions. 💸

Although Amazon Affiliate is the most popular, it is not the most profitable program. There are much more lucrative affiliates if you’re looking to make big bucks.(We’ll introduce you to the best affiliate platforms in another article)

However, we will show you that you can create a second salary by monetizing your site with the American giant. 🤝

What is Amazon Partners?

Amazon Partners is quite simply the best known and most widely used affiliate program in the world. With this program, you will be able to recommend any product sold on Amazon and earn a commission if someone buys it.

By the way, Amazon’s partner program is so dominant that it takes almost half of the market share of the affiliate business. 😮

This even though Amazon is not specialized in affiliation, it is simply the affiliate program of an e-commerce.(Well, it’s the biggest e-commerce in the world, maybe that’s what makes it work so well) 📦

How does the partner program work?

As you can probably guess, Amazon does not provide a unique link like some affiliate programs do. Since you can recommend all the products available on the e-commerce, you will have your own link builder.

Indeed, after you have registered on the partner program, a bar will appear on your Amazon account. With this bar you can create an affiliate link from any product available on Amazon.

To do so, you just have to choose a product on the store. Then, you will have to click on the left side of the bar on the part ” Get a link” and then “Text“. Just below is your affiliate link.

As soon as someone clicks on your affiliate link, a cookie will be placed in their browser for 24 hours. This cookie will record your actions on the Amazon site. This means that if they buy a product within a day, you will get a portion of the sale. 🍪

👉 To see all the commissions generated, go to the “Earnings” section. Here you will have a detailed report of all the commissions you have earned during the day, the last 7 or 30 days, etc.

Commissions are paid within 60 days. In concrete terms, if you generate commissions during the month of September, they will be paid to you by bank transfer in November.

What can we recommend on Amazon?

In fact, you can recommend absolutely anything you want. And that’s the great strength of Amazon’s partner program. You are not limited to one product or theme, but you can promote absolutely anything.

• Are you talking about video games on your platforms? You can do affiliate marketing with Amazon. 🎮
• You have a blog about cooking and present multifunctional robots? They are all available on Amazon. 👨‍🍳
• Do you have a gardening YouTube channel? The e-commerce sells absolutely all the necessary gardening accessories. 👩‍🌾

The American giant also sells many food products.

And this is where we see the great strength of Amazon Partners and why it dominates the field of affiliate marketing . No matter what you talk about on your platforms, you’re bound to recommend something on Amazon.

Please note that it is possible to recommend certain products, but they will not earn you any commission. This is especially the case with gift cards. 🎁

The different techniques to make money with Amazon affiliate marketing

Well, you can recommend almost anything on Amazon. The problem is that it is impossible to recommend the entire e-commerce catalog at once.

You can try to link to the Amazon homepage and let your visitors shop. However, you may have too low a conversion rate, due to the multitude of choices and prices available.(By the way, Amazon Partners tends to ban affiliates that only link to the home page of the site).

The best is to redirect your visitors to a specific product. To do this, there are different techniques. Let us introduce you to the 3 methods that work best ⤵️

Niche sites

This is the main method that will allow Amazon affiliates to generate recurring revenue over the long term.

More and more, Internet users are looking for reviews of a product before buying it. They are asking around, looking to see if it is functional and would like to see someone test it. This is where this method comes in.

👉 Basically, you’re just going to position yourself between the buyer and Amazon. To do this, you will create a site and talk about a popular product on this e-commerce. When people search for that particular product, your page will come up first.

Then you just have to present the product well and if someone wants to buy it, they will have no trouble clicking on your affiliate link.

Let’s take a concrete example.

Imagine that you want to buy a drone to film shots during your travels. Directly, you go to Amazon and type “drone” in the search bar. The problem is that there are a multitude of drones with various prices, uses, features and more.

So, before you buy a random drone, you’re going to check out our best friend, Google. To get the answer to your question, you will probably type a query like “drone travel comparison“. Directly, you will come across affiliate sites.

They’ll give you a list of the best drones for travel by comparing their features.

For example, the site vivre-de-la-photo.fr lists several drones. Each time, it announces the main features of the drone and its qualities. Below, a link to Amazon to buy it.

If you want to create a niche site dedicated to Amazon affiliation, go to the “Guide” section just below.

TikTok and Instagram

TikTok and Instagram are the two platforms that have popularized “short” portrait videos. While most people use it to do exotic dances, others use it to showcase products and do affiliation. 🎥

Indeed, some TikTokers will make short videos to present a product in an advantageous way. The Internet user who watches this video will find the object interesting and if he wants to buy it, the creator leaves an affiliate link available.

In this example, Rachel Maeder presents many everyday products available on Amazon. At the beginning of each TikTok, she announces that the product can be found thanks to the link in her biography. As you can imagine, this link will be an affiliate link.

So, if you go to Rachel Maeder’s biography, you will be directed to a list of all the products she has recommended:

The advantage of this type of strategy is that you are not nestled in a theme. You can literally showcase any product that makes you happy. Moreover, TikTok’s algorithm appreciates that many videos are posted, so there is no risk of publishing too much content, like on a website.

Finally, this technique is by far the one thatattracts the most traffic. Some of his videos have several million views. However, the conversion rate will be much lower, for obvious reasons.(Most users will only watch a few seconds of a video on TikTok). ⌛

YouTube/Twitch

You may know this, but many Youtubers and streamers do affiliate marketing for Amazon. Unlike niche sites, they won’t focus on one theme and present several products. Here, they will simply state their entire setup for example, while adding a small link to Amazon. 💻

Yes, that’s why you can see many Youtubers/streamers in the gaming world displaying their set-up piece by piece in each video/stream description .(You thought it was just to give their subscribers references?)

In this case, we are clearly on passive income ! 😎

On the other hand, we stop you right away, it is also the least lucrative method. Indeed, even on a highly viewed video, few users read the description, and even fewer click on an affiliate link. But, on a video that gets thousands or even millions of views, it can make a good additional income.

If you place your affiliate links like this, your conversion rate may disappoint you.

On the other hand, we can also make video reviews of products. And in this case, many more people will go to the description and click on an affiliate link.

👉 Using the drone example again, if someone watches a YouTube video of someone testing this product, chances are they will want to buy it. With an affiliate link placed directly in the description, the buyer only has to click to be on Amazon.

How much can you expect to earn with Amazon Affiliate Marketing?

This is a difficult question, because there is no limit to the amount of money that can be made through the American giant. Obviously, the more visitors you bring in, the more money you stand to make. It will be up to you to see how much you can expect to earn, depending on the audience you can bring to this site.

To be honest, the Amazon affiliate program is not the most profitable. There are other affiliates that offer much higher commission percentages. 🤑

👉 If you’re interested, you can find out how to monetize your blog more profitably with other ways to monetize.

👉 And if you don’t want to go through Amazon, now discover the best affiliate platforms of the moment.

However, Amazon is the most complete e-commerce and everyone has already bought something on this platform. Therefore, most people trust Amazon. This way, you can hope to get a high conversion rate, which would be impossible on a small e-commerce.

The other advantage is that you can find everything on Amazon. Therefore, it will be very easy to monetize your site with this partner program.

Let’s see now how to estimate your earnings ⤵️

Commission rates

Amazon does not offer a fixed percentage of commission, as is the case with many affiliate programs. In fact, the percentage will differ depending on the category of a product. Here is the detailed price list:

As you can see, the rates vary from 3 to 10% for the main categories. It is possible to reach 20% thanks to the Amazon Games category. In addition, you can increase your commission rate if you exceed a certain amount of sales.

Now, you may be thinking that the commission percentages are quite low. We pretty much agree with you, as do most people who work with Amazon partners.

But, the advantage of this partner program is that we will earn income on all items ordered by a user. So even if you talk about drones and someone clicks on your link to buy a lawn mower, you’ll still get a commission. 💰

And given the number of references that are available on this e-commerce, it is possible to obtain an excellent conversion rate.

How to estimate your revenues on Amazon Associates?

If you know the commission rate of a program, you can estimate the income you will be able to generate. We’ve already presented this method in our article on the salary of a blogger. In itself, it is enough to estimate the number of clicks you will make as well as your conversion rate.

Again, let’s take a concrete example. 🤓

Imagine you want to create an affiliate site about drones. To calculate the money generated by this blog, we will estimate the traffic you will have, the conversion rate and the average price of a drone.

For example, you hope to have 10,000 visitors on your blog and a conversion rate of 1.5%(the more expensive the price, the lower the conversion rate). The average price of a drone is 400€. The commission percentage is 3%. For a drone sold, we will get 12€.

Thus, we will calculate 10,000 visitors x 1.5% conversion x 12€ commission. The result is 1800€. Clearly, if you manage to get these metrics, you can expect to earn 1800€ every month through Amazon’s partner program. 💰

Sale of sites

An affiliate site is a passive business, which runs almost automatically when things are done right. So, you can imagine that these sites attract a lot of attention. Thus, many buyers are constantly looking for affiliate sites to buy.

👉 Typically, an Amazon affiliate site resells for 24 times its monthly revenue in France and 36 times in the US. That is to say that if your site makes 1000€ of turnover per month, you can hope to sell it 24000€.

There are now platforms for selling websites dedicated to affiliation. This is for example the case of Flippa(USA) or DotMarket(France). If you want to get an idea of how much you can sell a site for, we invite you to take a look at these platforms. 👀

The guide to making money with Amazon affiliate sites

Some of our competitors will simply say “Tell your friends about a product, and send them an affiliate link to buy it“. We’ll stop you right there, that’s not the way you’ll really be able to make money with the partner program. ❌

No, what you need is a way to attract daily visitors interested in products sold on this e-commerce.

There are several ways to achieve this. The most effective and recommended technique is the creation of niche sites.

To do this, you will have to create a blog around a theme. Then, you will have to create guides and reviews to present products. After that, all you have to do is place your affiliate links.

Didn’t you understand?

Don’t worry, we willexplain in detail how to create an affiliate site dedicated to Amazon ⤵️

Step 1: Choose a niche

The first and most important step! If you miss out here, you’ll be wasting time creating content for a niche that is not profitable or has no potential.

Why start on a niche and not a generalist site?

Simply because it is much simpler, for everything. If you start on your own, it will be impossible for you to cover several topics while guaranteeing quality content. For web referencing, a niche site also allows to have much faster results.

There are several techniques to find a niche.

To start, you can simply go to Amazon and see what sells best by category. To see if a product is selling well and is popular, just look at its number of reviews. If it has many opinions, it is because it has been ordered many times.

Here, aim wide enough to find a niche where several products are available. All this, without being too generic. That’s the difficulty of choosing the niche. 🤔

Then we will try another technique. Instead of starting from scratch, we’ll go to Amazon affiliate sites that are already working to get inspiration from them. To do this, we’ll consult affiliate site sales platforms.

The best known is Flippa, an online business marketplace. In French, we also think of DotMarket.

So we will go to Flippa to see the sites on sale. In most cases, the URL of the site is not disclosed, but in others it is. However, the theme of the site will always be indicated. (And that’s where we’ll see the niches that work) 🤩

Thanks to this, you will be able to get an idea of the niches that work and that generate money.

Finally, you can also type the name of your niche + “Review” or “Comparison” on Google. This way, you may find competitors who have already created an affiliate site on this theme.

If you find competitors, don’t panic. This is even good news. This means that it is a good niche, which generates money. All you have to do is analyze the different competing sites to see if they have traffic. In case they make a lot of visits, they will inevitably be profitable.

Also try to find a niche that you like. If you’re going to spend months writing about a topic, you might as well find one that interests you!

Step 2: Create a website

Once you have your niche idea, you need to start creating a website. Don’t worry, it is possible to design a website without knowing how to code. In particular, thanks to WordPress, a content management software(CMS). Thanks to it, you will be able to create a fast and design website easily. 🧑‍💻

To learn more, visit our guide => How to create a WordPress site?

Okay, WordPress may be easy to use, but how much will it cost you to create a site?

To create a site, you need only three elements:

• A domain name: 8 to 10€ per year
• Web hosting: 6€ per month
• A theme: Free or paid according to your preference and your means

What we recommend is to create your first site with the hosting company O2Switch. This way, you will have a domain name offered for life with your hosting. Thus, the cost to get started will be only 72€ per year.

Via O2switch, you can easily install WordPress and start designing your site.

For the theme, the free version of Astra or GeneratePress is more than enough.

This site, you will also have tooptimize itfor natural referencing(SEO). It is thanks to SEO that visitors will land on your affiliate site. There are several things to put in place to optimize your site. Obviously, it would take too long to detail them all.

If you want to optimize your site for SEO, we invite you to read our guide article “ What is SEO “or download our free ebook on affiliate marketing and SEO.

Step 3: Create guide/notice articles

We talked to you about it before in the niche site section. In fact, what will allow you to redirect your visitors to Amazon are your articles. So if you create low quality articles that are not relevant, no one is going to click on your affiliate links.

No, what you need are articles that answer the questions and concerns of future Amazon buyers. The pages that perfectly meet this type of expectation are the guides and reviews. In other words, you will create a whole bunch of articles on your site that present and compare products.

Let’s take a concrete example. 📝

If you want to enter the drone niche, you may think that putting landscape photos taken with this device on your site will be enough. In fact, a consumer will need to see how the drone works and if it is really as good as it claims.

So, to attract visitors, you will have to create guides around the drones. For example, you can write the following articles:

• How to choose a drone ?
• How to maintain your drone?
• The legislation around drones
• Can I fly my drone in another country?

All of his questions are questions posed by future drone owners. If you create quality informational articles, people will have no problem clicking on your affiliate links.

Then you can also write on transactional queries. Here, the consumer is not necessarily looking for answers. He wants to buy a drone, but prefers to see an article that summarizes its features and such, for reassurance. 🙄

Therefore, you can write drone reviews:

• DJI Mini 2 Reviews
• DJI Mavic Air 2 Reviews
• DJI Mavic 3 Reviews

Here you will simply make a detailed review of each drone. If someone wants to know about a particular drone, he will come across your page. If you present this product well, there is a good chance that someone will click on your affiliate link.

Example of a product review:

As you can see, the editor quickly presents the drone with its qualities, advantages and others. Next to it, he places a link to different e-tailers if the user wants to buy it. Then, a detailed review of more than 1000 words is available if the visitor wants to know more.

In addition to guides and product reviews,comparisons and lists can also bemade. In this case, you will simply list several drones and quickly present their features. These comparisons can be:

• DJI drone comparison
• Beginner drone comparison
• Comparative drone travel
• Cheap drone comparison

Finally, we really invite you to take the time to write these articles. They are what will convince your visitors to buy through your link. So, if your article sucks or doesn’t present a product correctly, the internet users will leave your site without buying anything. 😞

Step 4: Sign up for amazon partners

Once your site has several pages and starts to get a few visits, you can sign up for the partner program. You can also sign up right away, but we recommend that you wait a little while (In particular to avoid discouraging you, because at the beginning you will have no visits, therefore no commissions)

To get started, you’ll need to create an Amazon account. If you have already ordered once on this e-commerce, you can use this account. Otherwise, a new one will have to be created.

Then you will have to fill in all your information.

Once you have filled in all the details, Amazon asks you to indicate the sites where you will promote their products.

Next, you will be able to choose your partner ID. This ID will allow you to create your affiliate links. Of course you can create several IDs later if you have many sites.

Underneath, you will have to answer many questions. Your answers will not influence your commission or any other. They simply make it easier for Amazon to recommend products for you to promote.

👉 Once you are enrolled in the partner program, you will have 180 days to make 3 sales. If you don’t make those sales, you will have to re-register(that’s why we recommend you wait before you register)

There are a number of rules to follow when doing affiliate marketing with Amazon. We invite you to read the terms of use on the partner program page. But overall, it will take:

• Clearly state on your site that you are an Amazon affiliate
• Do not collect Amazon customer reviews
• Do not use Amazon’s photos(except in a certain way, see the terms of use).

Step 5: Create affiliate links

Once you have registered for the partner program, a bar will appear on your Amazon account. Thanks to it, you will be able to create an affiliate link from any product present on the e-commerce.

Its operation is very simple. Just type in the search bar the product you want to promote. Once you are on the product page, all you have to do is use the bar to create an affiliate link.

Let’s say you want to recommend a drone. As you can see, it is possible to generate three types of links:

• Text
• Image
• Text + Image

For the text link, it’s very simple. The platform will provide you with a simple link, which contains your ID.

With the image link, Amazon provides you with an image of the drone, with your affiliate link inside. This means that if you publish the image on your site, it will be clickable. And if someone clicks on it, they will be redirected to Amazon.

Regarding the text + image link, Amazon will create a small image of the drone, with a button that redirects to its site:

Once the links are created, you can integrate them wherever you want. It is recommended to place them in strategic places in your articles, such as in the introduction, the conclusion and between some paragraphs. ✏️

Examples of Amazon affiliate sites that make money

Now that you have understood the principle of affiliation and how to earn money with this partner program, we will show you some examples. Our specialty is website publishing. So, we’re only going to tell you about affiliate sites that generate revenue through Amazon.

Of course, we will show you several examples. Like this, you’ll be able to see that Amazon affiliate can either be a supplement to your income or become a real salary. 🤑

For obvious reasons, we will not reveal the niche of these sites. If you want to see examples of affiliate sites or estimate the income of an Amazon affiliate blog, feel free to read our guides on the subject.

Site 1 – Computer niche, half a SMIC per month?

In this first example, we are going to talk about a niche site in the computer field. Here, the site presents several office automation products. As you have seen before, this niche is one of the lowest paying on Amazon, with a 3% commission rate.

However, the site generates half of a minimum wage every month.(Ok, about 100 euros are missing, but the site has other sources of monetization).

The site generates about 20,000 visits per month and has about 150 pages. In terms of netlinking, the site has more than 100 referring domains, half of which come from free links(Ninja Linking: forums, comments, profile links, etc.).

Here we have an example that can be reached with work and time. In about 6 months of time, you can reach the number of pages and referring domains that this site has, without investing any money. By doing everything yourself, you can indeed achieve this kind of results. 👩‍💻

Once the SEO has taken off, it is important to know that the site runs automatically. So just put a few articles online per month, and the netlinking can be delegated.

Thus, this site is the perfect example of a good additional income that can be generated through Amazon affiliation. Of course, this is not available to everyone and it will take some effort to achieve these results. However, this is an achievable example, even with zero cash investment.

Site 2 – Niche Plein Air – A good automatic income supplement!

In this second example, we will talk about a site in the nature/outdoor theme. This theme is a little more remunerative, with a 6% commission rate.

This site generates a good little extra income every month. Indeed, the income stabilizes at about 300€ per month. Here again, once the site is online and referenced, there is not much left to do. It will be enough to maintain this site with some articles and links from time to time.

In terms of stats, the site generates nearly 2000 monthly visitors for a total of 70 pages. On the netlinking side, 70 referring domains have been added, mainly free backlinks, but also premium spots, via Semjuice in particular.

Here, we are really working on results that are attainable by everyone. The site requires some work, within reason. To reach this number of pages and referring domains, by doing everything yourself, it takes about a few hours of daily work for 3 months.

In this example, we can see that the Amazon partner program can be a good way to earn additional income. Sure, it’s a time investment, but it’s very reasonable. Honestly, who would say no to 300 euros per month that fall automatically? 🏖️

In our opinion, it is worth spending some time to reach at least 70 articles on his site!

But, you’ll also see that if you take it a step further, you can also aim for a salary with Amazon affiliate marketing alone.

Site 3 – Several niches to reach a salary every month?

In this last example, we are going to talk about a site that groups together several niches, within the same theme. The site talks about several products related to the kitchen theme(food processor, toaster, raclette machine, etc.). If we take the fee schedule, the commission rate for this theme is 6%.

The site generates about one SMIC per month, again in a passive way. In reality, this site generates more than one SMIC per month thanks to the other sources of monetization(Affiliation Cdiscount, Darty, BUT and advertising).

In terms of stats, the site gets over 40,000 visits per month for a total of 300 pages. In terms of netlinking, it is already more impressive with more than 200 referring domains, the majority of which are premium backlinks. To reach the number of referral pages and domains by doing everything yourself, it takes at least a year.

We’re not going to sell you a dream here. To achieve this kind of results, you either have to work hard or invest money. Thus, it is not given to everyone, but it remains achievable. Note that in the example, we generate a salary with only one site. But it is also possible to make several small sites to achieve this result.

Once you have experience, it is largely possible to create this type of site. And once again, the result may seem minimal compared to the number of pages, visitors and others. However, it is important to understand that once in place, the site runs automatically.

That is to say that until today, the site has continued to generate nearly one SMIC per month. And to keep this income, we just had to add a few pages and delegate the netlinking. about 10 hours of work per month ) 🍹

The investment here is much more substantial, we are aware of it. But once you get to the end, a small salary that falls automatically every month, you wouldn’t say no?

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Now that you’ve seen how to make money with Amazon partners, you too can get started with little money. If you want to start the affiliation and SEO adventure, we invite you to download our free ebook. In this last one, you will learn how to find a profitable niche create a site and reference it with SEO.

In this ebook, we’re also going to teach you how to find affiliate programs(more profitable than Amazon 😱). If you want to generate your first euros on the internet, you know what you have to do!