46 TikTok Statistics to Know in 2024

Everyone agrees to say it, TikTok is a real phenomenon. In France as in the world, this social network has literally exploded in notoriety in recent years. 📈

While more and more individuals are taking the plunge and downloading the app for the first time, TikTok is also a playground for brands. Indeed, many companies are moving away from other forms of advertising to focus on product placements via TikTok.

Although this application is recent, we now have access to many statistics on its use. So we’re going to show you some of the numbers you need to know about TikTok. 🧐

Statistics on TikTok users

There is a very common stereotype about TikTok, that its users are mostly children. This is not true and it can even be observed that the social network has a user base as diverse or even more diverse than Instagram, Twitter and others.

So we’re going to show you several statistics about TikTok users. 👥

The demographics of TikTok

By the end of 2021, TikTok will reach one billion monthly active users.

🇺🇸 In the United States, there are 80 million active users per month.

🇪🇺 In Europe, there are about 100 million monthly users, including :

• United Kingdom: 17 million
• France: 15 million
• Germany: 10.7 million
• Italy: 9.8 million
• Spain: 8.8 million

Among the one billion monthly users worldwide are:

• 28% of Indians
• 16% of Americans
• 15% of Brazilians.

According to several reports, the platform is expected to reach 1.5 billion monthly users by the end of 2022. 🌎

How old are the users (Statista)

• 25% of users are between 10 and 19 years old
• 22. 9% of users are between 20 and 29 years old
• 21.7% of users are between 30 and 39 years old
• 20. 3% of users are between 40 and 49 years old
• 11% of users are over 50 years old

As you can see, the average age is quite balanced. But what we also notice is the ageing of the users for a few years. 🧓🏻

There were 62% of users between 10 and 29 years old in 2021, compared to 47% in 2022. Now, nearlyone in two users(42%) is between 30 and 49 years old.

Worldwide, 61% of users are women. 39% are men.

In France, 56% are women, 44% are men. (digimind.com)

Usage preferences

Now that you know the typical profile of a TikTok user, let’s see together how they use the app on a daily basis.📱

In 1 month, a user watches on average 24 hours of content on TikTok. It is noted that this figure is higher than the average time spent on YouTube, which is 22 hours and 42 minutes per month. (theverge.com)

A child between the ages of 4 and 15 spends an average of 75 minutes a day on TikTok worldwide(qustodio.com – 2020). In the U.S., that number increases to 87 minutes per day.

In comparison, the average child spends 44 minutes a day on Instagram and 39 minutes a day on Snapchat.

Among all active users, 90% connect to the application every day. This is the best ratio of all social networks combined. 📊

Finally, a statistic on the impact of TikTok’s “viral” videos:

43% of users try something afterseeing iton the app(tiktok.com / US). For example, users will go to a place, reproduce a dance, a challenge or other after seeing it in a video.

Why do we use TikTok?

Each user has a different reason for going to TikTok every day. However, there are some similarities in the reasons individuals use the app on a daily basis. 🤳

60% of TikTok users visit the application to see funny and/or entertaining content or simply to pass the time(gwi.com)

28% of users go to TikTok to find inspiration or to learn new things. 📖

23% use TikTok to keep up with the latest trends. Among them, a large part goes on the application to follow the news of some celebrities.

22% use TikTok to watch videos posted by their friends or family.

TikTok, Tiktokers and brands

Like all other social networks, TikTok attracts brands that are looking for an engaged audience to sell their products. It is possible to advertise in a variety of ways via the platform for different results. 💸

So let’s look at some statistics on the impact of ads and marketing on TikTok as well as influencers.

Advertising and influencer marketing on TikTok

If you hang out on TikTok, you’ve probably seen companies creating content. We can for example see the airline Ryanair or the supermarket chain Carrefour publishing videos on TikTok. The goal is to promote their products by following the trends of the social network.

Globally, the brand that best fits TikTok is simply the NBA, the American basketball league. 🏀

But in reality, any brand can use TikTok to gain visibility and find new customers.

To create viral TikToks that users will remember, brands often use music. And depending on the music chosen, this can have an impact on sales! 🎶(newsroom.tiktok.com)

68% of users say they remember a brand name better if it uses music they know.

Still using well-known music, 58% of users say they feel closer to the brand. 58% will also be more likely to talk about the brand or share their ad. 62% will be more curious about the brand.

Beyond using music, the simple act of creating content brings a brand closer to its consumers.

In fact, 56% of TikTok users feel closer to the brands that publish videos on the platform. 45% appreciate content that offers value, i.e. that teaches something or gives advice, for example. 🤓

49% of users said the app helped them make a purchase decision. By working with the right TikTokers, a brand can expect an excellent return on investment.

More surprisingly, 72% of users find branded ads inspiring, unlike ads on other social networks.

Generally speaking, we see that more and more marketers are turning to TikTok to advertise. For example, 45% of marketers use TikTok for influencer marketing campaigns.

This social network also displays a rate above-averagecommitment. In 2021, publications have an engagement rate of 17.9%. A very high rate when compared to Instagram(3.8%) or YouTube(1.63%). 📈

Content published on TikTok

For a video to perform well on TikTok, it must be shared several times. Here is the type of video that gets the most shares on the app(kolsquare.com):

• Dance videos
• Humorous videos(parody, sketch, jokes, etc.)
• Beauty and care videos
• Videos presenting tricks of daily life(life hack)
• Fashion videos(presentation of outfits according to seasons, prices, trends, etc.)
• Videos with pets(dogs, cats, rabbits, etc.)
• Sport and motivation videos
• Renovation videos(garden, house, etc.)

As you can imagine, if you want to create content to promote brands, it’s best to turn to these formats. 🤝

Now you know more about how TikTok works, the habits of its users and the business opportunities that this social network represents. If you’re here, you probably know that it’s possible to generate millions of views on TikTok, but also to make money. 🤑

If you want to take advantage of the opportunities offered by this social network, we invite you to consult our comparison of the best TikTok courses . With these courses, you will be able to create viral videos to gain visibility quickly. At the same time, you can read our article on how to make money with TikTok as well as a complete guide to learn how to to make it on TikTok .