Spyfu Review: Pricing, Features, and Test in 2024

Result of our test: 4,6/5

One of the most underrated software for SEO/SEA. Complete, easy to use and accurate, it is the perfect tool for an ambitious webmaster!

Discover SPyFu

If you work with an SEO or SEA strategy on a regular basis, you need a comprehensive analytics tool. The problem is that there are a lot of them and some are way too expensive for what they offer. But today, without such a tool, it will be difficult to compete on the Serps!

That’s why we present you Spyfu, a spy software designed for search engine marketing. With this platform, you will be able to analyze your competitors to find their best keywords to dominate the serps.

However, Spyfu comes at a price and you might be wondering if the software is as good as it claims to be. Don’t worry, we have tested this tool extensively to give you our opinion. Discover it now!

Presentation of Spyfu

Spyfu is an analysis software designed for natural and paid referencing. It allows you to find relevant keywords keywords,analyze a domain, search for backlinks, estimate the traffic of a site, etc. In short, it is an all-in-one software for SEO/SEA!

However, as its name suggests, Spyfu is primarily a competitor spying software. The tool proposes to discover the best keywords of your competitors. It is also a way to find affordable queries on which to position yourself with Google Ads.

Who is Spyfu for?

Spyfu is a very complete tool and therefore, it will appeal to many people. However, all its users have one thing in common, they work on the web. Thus, this software will suit website editors, SEO/SEA consultants and agencies, e-tailers, etc.

In any case, Spyfu will be a great asset to analyze the competition of a website. The tool will indeed be a way to find new relevant and selling keywords from those analyzed on competing sites. On the other hand, we can also estimate the level of competition based on a domain name.

Clearly, Spyfu will be useful if you have a website and you work with a search engine marketing strategy to outperform your competitors.

The services offered by Spyfu

Spyfu offers a lot of options, so we’ll show you the main ones so you can get an idea of how it works.

Research – SEO

This part of the platform is entirely dedicated to search engine optimization (SEO). Here, we can analyze a domain name, a URL or a keyword in a complete way.

To best illustrate this section, we will analyze the domain blogdumoderateur.com :

Directly, you can see the traffic of the site over 6 months, one year, 5 years or since the beginning of existence of the domain. Next to this, Spyfu shows the number of keywords positioned on the first page, as well as those ranking in the top 100.

Below, you can see the rotation of keywords, that is to say the number of keywords that have gained or lost positions. Next to this, the software draws up a link profile. Here, it shows what kind of sites backlinks to blogdumoderateur.com(forums, news sites, blogs, etc.).

Just after, a curve regrouping the different competitors as well as their traffic and number of keywords.

Then we move on to the most interesting feature of the “SEO analysis” part. This section is called Kombat and allows you to find common and missing keywords between several domains. Thanks to this, we will be able to find relevant queries on which our competitors are positioned.

Queries can be sorted by questions or by missing/common keywords. Obviously, the most important part is going to be the missing keywords. Here, we will be able to find new keywords with a good potential.

At the end of the “SEO Research” section, you can see the best keywords, the pages that generate the most traffic, the rotation of the main keywords, etc.

In summary, this part is extremely complete and allows you to analyze a domain name in detail. The big plus is the fact that you can observe the variation of keywords over time.

Otherwise, it can be said that Spyfu is almost as complete as a program like Semrush or Ahrefs.

Research – ATS

This part is almost the same as the previous one, but this time, we are going to analyze the SEA results. For this example, we are going to analyze a site very present on Google Ads in order to have more data:

To begin with, we can see the number of paid keywords, i.e. the number of requests where Cdiscount appears through an ad. Next to it, an estimate of the number of clicks and the budget.

Then, the software outputs a list of all the keywords referenced through Google Ads. We can also compare these results with our own domain name if necessary. Note that we can see the paid keywords referenced several months ago through thehistory of Spyfu.

Below, we can see a curve with the main competitors of Cdiscount. Right after that, Spyfu shows the top keywords, their cost per click, monthly budget and percentage of search on mobile.

Finally, the software recommends a whole bunch of keywords on which to position yourself in SEA. Each time, it also indicates whether or not our main competitors have bought this keyword.

Keyword searches

In this part, we will see how Spyfu allows you to find and analyze keywords for both SEO and SEA. Let’s take an example by searching for the query “ make money on the internet ” :

Initially, Spyfu tells us the search volume, number of clicks, type of device used(mobile or computer) and associated queries.

Underneath, you can see several information about the ATS part. For example, we can see the keywords purchased by some websites. This can give you an idea of queries to work on in SEO, or to place in your Google Ads campaign.

Then, we return to the natural referencing part with the search results on this keyword. You can see the difficulty to position yourself and the type of page that ranke(homepage, article, category, etc.). Finally, we also see the first 10 pages of the serp:

For each site that runs on this keyword, Spyfu indicates the power of the domain and an estimate of its traffic. This function is in itself ideal for getting an idea of the competition for a query.

Overview of a domain

Like other tools, Spyfu offers the possibility toquickly analyze a domain name as a whole. To illustrate this section, we will analyze the Makers domain:

Directly, we see several important information for SEO, including the traffic and the number of keywords. Next to this, we can see estimates for paid traffic.

If we go down, Spyfu indicates us other information. For example, you can see the keywords that have been won and lost recently, the competitors, the best pages and queries and the backlinks.

As Spyfu is a platform designed for both SEO and SEA, we can see all the metrics by search engine type. For example, in the “competitors” section, the software displays the sites that compete with us thanks to natural traffic and those that do so with paid traffic(Google Ads).

This part works pretty much the same as other software like Semrush or Ahrefs. The main difference will be the amount of data for the ATS part.

The rates

Spyfu offers several pricing options:

For each formula, Spyfu contains more or less features and a larger number of searches. Here are some characteristics of the different types of subscriptions:

• Basic: 10,000 searches per month, 6 months of history, 10 domain scans via PDF per month.
• Pro: Unlimited research(keywords, backlinks, domains, etc.), 10 years of history, 30 domain scans via PDF per month,
• Team: Unlimited search, 15 years of history, 5 simultaneous users, unlimited domain analysis via PDF.

Regardless of the subscription method chosen, Spyfu offers a 30-day refundable period without reason. In addition, a limited version of Spyfu can be used for free.

Advantages & Disadvantages

After testing Spyfu for several weeks, here are the strengths and weaknesses that stand out:

The advantages

✅ Good value for money

✅ Free version

✅ Easy to use

✅ Ultra comprehensive report for all SEO/SEA metrics

✅ Regular keyword updates

The disadvantages

❌ Limited French database

❌ Lack of some metrics: domain authority, trust flow, citation flow, etc.

In summary : our opinion on Spyfu

All in all, Spyfu is a very complete software that is useful for both SEO and SEA. The number of features is quite impressive and the database is very extensive. In other words, we can analyze any field in a very precise way.

Spyfu itself is an underrated program, as it has almost the same power as other well-known programs, for a lower price.

The free version is very complete and allows you to obtain valuable information, even without a subscription. As far as the higher versions are concerned, the value for money is clearly there.

As for the choice of the subscription formula, it’s up to you. If you only want to quickly scan a few sites every day, the free version will suffice. However, if you want to analyze a lot of sites in depth, you should probably choose one of the premium versions.

In conclusion, we clearly recommend Spyfu if you are looking for an all-in-one tool for SEO/SEA. With a much cheaper service than others, you’ll be able to perform on the serps while keeping an eye on the competition.

The alternative to Spyfu

There is no shortage of analysis software for search engine marketing(SEO/SEA). There are many software that allow you to analyze your competitors, find backlinks, estimate the traffic of a website, etc.

Here are the few credible alternatives to Spyfu:

Semrush is probably the most popular SEO/SEA analysis software. This is for several reasons, including the fact that it is the tool with one of the largest databases. Here too, we can analyze competing sites, find keywords, evaluate the cost per click(CPC) and much more. However, the price is higher, with a basic package at $119/month.

Ubersuggest is a low cost American tool for search engine marketing. With this software, you can estimate the traffic of a site, find keywords, analyze a domain and also evaluate the CPC. This tool is much less complete, but also less expensive, with a single version at 29€/month.

Ranxplorer is a French tool also designed to help web entrepreneurs in their search engine marketing strategy. With this software, you can analyze the SEO and SEA traffic of a site, track its positions on serps, find keywords and more. Ranxplorer is also more affordable with rates ranging from €7.50 to €83/month depending on the package.

How to use Spyfu?

Spyfu has many features and therefore can be used in many ways. You can use it like other software to find new keywords, estimate the traffic of a site, analyze a referring domain, etc.

However, the most interesting part of this program is the “Kombat” section. With this feature, you will be able to discover the winning keywords of your competitors. Then, you just have to get the ones you find most interesting in order to write an article on the target query.

Using this feature only takes a few minutes and can help identify high-potential transactional keywords. If you use Spyfu, we clearly recommend you to look at this section regularly.

If you want to know more about the tool in general, we leave you with this video that explains it in detail(English audio):