Sendinblue Review: Should You Try It in 2024?

Result of our test: 4,8/5

Sendinblue is an easy-to-use marketing automation platform that will allow you to create effective marketing campaigns. Its many features and very affordable price make it an excellent choice.

Discover Sendinblue

L’ emailing or email marketing is a strategy that allows companies to prospect new people. It also allows you to keep a constant communication with your audience.

Moreover, email is one of the oldest digital acquisition channels. This shows us that you can still prospect withemailing, despite some people saying otherwise.

Indeed, with this method you will have many advantages, such as the possibility to reach a large audience quickly. But also tosend targeted messages according to the recipients’ interests and behaviors, etc.

To achieve this, you need to use an emailing tool . There are a few on the market, some with many advantages and some with many disadvantages.

Today we are going to introduce you to Sendinblue, one of the best tools for your email campaigns according to our test .

Presentation of Sendinblue

Sendinblue is an all-in-one email marketing software that allows you to send email campaigns, SMS campaigns and transactional emails to your audience. The tool is very simple to understand and easy to use when it comes toautomating your marketing campaigns. The platform also allows you to do a lot of other things like creating landing pages, but also Facebook ads.

Who is Sendinblue for?

Sendinblue is an emailing tool for companies and individuals who want to develop their acquisition strategy. Here it works in particular through emailing and SMS campaigns.

It’s an ideal tool for small businesses looking to build their online brand awareness and create a database of loyal customers. The platform is easy to use and offers effective features that will help youachieve your goals.

Moreover, if you have an e-commerce site, Sendinblue is made for you. The tool offers lead tracking capabilities, detailed reporting and integrations with leading e-commerce providers.

In summary, Sendinblue caters to many people and businesses. Whether for large or small companies, but also for freelancers looking to develop their image.

Key features of Sendinblue

As we explained above, this tool offers a wide range of features. Here are some of them:

Email automation

Here you can take advantage ofemail automation tools. This will allow you to set up emails triggered by specific actions or events. For example, you will be able to send a welcome email to new subscribers, a thank you email after a purchase, etc.

Email campaigns

You will understand that with Sendinblue you will be able to create and send quality emailing campaigns. The software offers a range of templates from which you can choose your own designs. In addition, you can use the drag and drop builder to build your model.

SMS Campaigns

This solution also offers SMS campaigns, which allow you tosend text messages to your customers. This function is particularly useful for urgent messages or alerts. You can alsosend personalized messages based on the customer’s data, such as their birthday or location.

Prices for Sendinblue

Sendinblue offers three pricing plans and a free version to meet the different needs of businesses.

• Free: The free plan allows for300 emails per day and includes customizable email templates and a drag & drop editor to easily create emails. It offers the possibility to send transactional emails and SMS campaigns.
• Starter: This plan offers all the features of the Free plan, plus the ability to send up to 20,000 emails per month with no daily sending limits. Reports and analyses are more detailed and email support is included. It is offered at a rate of 19€/month and does not contain the Sendinblue logo.
• Business: The Business plan adds additional features such as marketing automation, A/B testing, advanced statistics and sending schedule optimization. It is also possible to have a multi-user access and to benefit from telephone support. This plan is offered from 49€/month.
• Enterprise: This is suitable for large companies and offers advanced features. These include sub-account management and personalized assistance. The rates are on estimate and a customized reception is proposed.

Advantages and disadvantages of Sendinblue

During our emailing campaigns, we had the opportunity to use Sendinblue. With this, we can tell you the advantages and disadvantages of this tool.

The advantages

✅ Personalization and segmentation features to better target your recipients.

✅ Campaign automation tool based on specific actions.

✅ Email templates at your disposal.

✅ Very easy to use software.

The disadvantages

❌ Priced high enough for small budgets.

In summary: our opinion on Sendinblue

With Sendinblue you can easily create professional email campaigns, newsletters and even SMS marketing. The interface is well thought out and easy to use, allowing you to focus on the essentials.

But what makes this solution really great is its automation feature. You can simply schedule your email campaigns to be sent at the most convenient time.

Moreover, you can even personalize the content according to the profile of each recipient. Moreover, if you need graphics to decorate your emails, the site also offers a library of free and royalty-free images.

Alternatives to Sendinblue

To set up powerful email campaigns, there are many tools available for that. There are several alternatives to Sendinblue on the market. Here are some of them:

• Mailchimp: an email marketing platform similar to Sendinblue, which offers advanced features for marketing campaigns. It offers the integration of many applications to further your actions.
• Constant Contact: this tool offers email marketing and contact management solutions. Its interface is easy to use, and the platform offers a variety of tracking and measurement tools.
• GetResponse: this alternative has landing page creation and marketing automation features. It also offers you advanced segmentation options to target pre-defined groups of people with personalized messages.

How to use Sendinblue?

Since Sendinblue is a tool that has a lot of features, it can be difficult to use for beginners. Fortunately for you the software has a YouTube channel with qualitative tutorials. Here you will find a tutorial to create a welcome scenario following the registration of a lead to your email list.