Result of our test: 4,5/5
It is a very complete and versatile tool thanks to its 35 integrated SEO tools. And all for a price that defies all competition!
You just created your WordPress website and you are looking for the perfect all-in-one tool to optimize your SEO? In this case, you must be lost among all the available choices…
Indeed, today there are more and more SEO audit tools . Some are generalists, like SEMRush or Ahrefs. Others are more specialized, like YourTextGuru for semantic optimization.
And inevitably, good quality and free tools are very rare. You end up having to combine them, which is not always a good idea…
And that’s where SE Ranking comes in. You will discover in this test all that it can bring you in terms of SEO analysis. This is the way to get the first places on Google and make your project a real success!
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Contents
Presentation of SE Ranking
To start with, SE Ranking is a SEO software that is headquartered in London. This tool is used by over 600,000 users.
Unfortunately, it is still little known in France. This can be explained by the near monopoly of SemRush and Ahrefs.
This software has nothing to envy them, as it consists of 35 SEO tools that allow you to audit, monitor, test, measure and execute SEO actions.
SE Ranking is part of the SaaS(Software as a Service) family of software. In short, you don’t have to download anything to your computer. Everything is already in the cloud on their platform.
Who is SE Ranking for?
The company has chosen to offer their tool to a maximum of digital marketing professionals.
Contractors:
The interest for them is to be able to make themselves known more easily. Thanks to the natural referencing, your activity will be known by a larger public and you will find customers more easily.
SE Ranking’s role for these people is to help them with their SEO strategy. No matter what your level in SEO, there are guides for everyone.
You can even download their mobile app, if you want to stay on top of your website’s SEO information.
Small and large businesses:
Using SE Ranking in SMEs will allow you, first of all, to improve the teamwork on the SEO of the site.
Indeed, the software is adapted to be used by several users at the same time. You will also be able to create sub-accounts, assign a role to each person and also their accessibility level.
In addition, you can even receive notifications of every change made by a collaborator. It’s a way of analyzing the work of your team.
Finally, you will be able to create and send customized SEO reports. You can send them to every stakeholder, whether it’s your team, your client or your manager.
Agencies:
Finally, for agencies, SE Ranking will give them the opportunity to increase the positioning of their clients.
Moreover, the tool allows you to create reports very easily and simply to understand.
The main features of SE Ranking
The tool offers a wide range of features that can be grouped into four categories: SEO tools, competitive research, B2B features and social networks.
SEO tools
Keyword Ranking Tracking:
This feature gives you the possibility to follow the evolution of your keywords ranking in the SERP. Whether it’s on Google, Yahoo, Bing, Yandex or YouTube search engines.
You’ll also get additional information for your key queries, such as search volume, competition, suggested Google Ad bids, etc.
Website audit :
This option will allow you to know if your website is rather well optimized, or not, on search engines. The audit will show you the errors on the On-Page and Off-Page parts.
All the pages of your site, which you have selected, can be analyzed. The same goes for the internal or external links present.
You can find as data :
- the number of crawled pages,
- the number of URLs found,
- comparison of several periods between them,
- the audit report(number of errors, warnings, etc.)
- the links found.
With this feature, you can also automatically generate an XML sitemap by specifying your parameters.
Analysis and monitoring of backlinks:
This part allows you to monitor all the incoming links to your site. You will also be notified about the status of these backlinks(active, deleted).
You can understand which pages you get the most links to and which domains you refer to. But also which site gives you the most.
In addition, you also have the “Disavow”section that will allow you to know the toxic links for your website.
On-Page SEO Audit :
This audit will consist of tests on your website. First, there will be an analysis of the UX and semantics of a page. Then you will see the best practices and the positioning of your competitors. And finally, you will receive recommendations to implement.
You will also have access to a score that would summarize the quality of your site.
Finally with the SEO tools you will also have access to the page modification tracker, the marketing plan, the keyword grouper and the keyword suggestion tool.
Competitive SEO research
This feature gives you the ability to monitor what your competitors are doing on their site.
In terms of traffic: the tool will show you an estimate of the organic traffic achieved, the number of keywords that position it, the cost of traffic, etc.
Then you will have access to data on their keywords. You’ll find out what their best requests are. The ones that bring the most visitors, their positions, the difficulty of this keyword and also its cost per click(CPC).
In addition, you will also be able to analyze their link profile. You will see what their best backlinks are, their numbers, as well as the referring domains.
Finally you will have other functions like your situation in relation to the other competitors. But also more data on organic and paid traffic.
B2B Features
SEO Reports:
Once the optimization of a site is done, you want to have an idea of the evolution of your actions.
SE Ranking will allow you to generate reports with detailed graphics. This is very useful to explain an action to your team or to a client.
White label:
Here you will have the possibility to customize the interface of the software to your company’s image. While keeping the efficiency of SE Ranking.
The service will not be linked to the software in any way.
The lead generator:
This is a widget to install on your website. It will allow each visitor to fill out a contact form for a free SEO audit of their site. Thus, they will become qualified leads for your company.
Social network management
This last feature will allow you to plan and schedule content for your subscribers. All this on several platforms and in a few clicks.
The tool will also allow you to improve the engagement rate of your audience by giving you the necessary information about them. This can be the ideal time of publication for example.
Rates for SE Ranking
Concerning the prices of this software, it gets a little more complex. The price varies according to the frequency of the rankings check, the duration of the subscription and finally the number of keywords that can be tracked.
Besides, you have 3 subscription plans, the Essential, the Pro and the Business.
- The Essantial: it will allow you to set up to 10 projects and include 5 competitors per project. Your website audit will be limited to 30,000 pages. Your backlink monitoring at 4000. In addition, only one user will have access to the tool.
- The Pro: you can have an unlimited number of projects with up to 10 competitors. You will be entitled to 5000 reports per day. You will also have the keyword manager, organic SERP history and keyword data extension.
- The Business : here the ranking follow-up will be from 2500 keywords. You can have 20 competitors per project. The platform will be accessible to up to 10 users. And you will also have access to the white label and API.
Advantages and disadvantages of SE Ranking
The advantages
✅ Lots of features.
✅ Great flexibility on pricing.
✅ Accessible to everyone.
✅ Good customer support.
✅ Dynamic and easy to understand interface.
✅ Very attractive prices.
The disadvantages
❌ Local SEO data not very robust.
❌ Support is not available 24/7.
In summary: our opinion on SE Ranking
SE Ranking is a very scalable and flexible SEO software. Its pricing program allows you to find the right balance between price and the features you need.
It is also competitively priced, considering that it is an all-in-one SEO and marketing tool. Unfortunately, these two activities are often treated individually. By mixing these two elements, you are sure to have everything you need to win the race to the top of the search engines.
It’s also not enough to know what’s keeping you from reaching the top of the search results. It is also useful to know what the competition is doing right. SE Ranking’s competitive research gives you the edge you need to stay competitive in your niche.
In addition, you can correct your own mistakes, as well as borrow a good practice or two from your most successful competitors.
Finally, the white label feature is perfect if you are working on SEO and marketing for your clients. You can harness the full power of SE Ranking, and your customers won’t even know it. This way, you can continue to offer exceptional services while maintaining your brand and image.
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The alternative to SE Ranking
There is no lack of alternatives in the SEO tools market, far from it.
The best known, SemRush is the most used tool because it is very complete. It allows you to do almost everything. Keyword audit, SERP analysis, link analysis and much more. The list goes on and on. This is probably the software you need when you are a beginner in SEO. But that doesn’t mean that experts don’t use it.
The only downside is the price. It can be very high if you have limited use for it.
Then there is Ahrefs which is the main competitor to SemRush. However, this one is very appreciated for its features on netlinking. It also has its own indexes to measure the power of a site(UR and DR).
However, for this tool you won’t be allowed to try anything. You will have to pay 7$ to “test” for 7 days.
Finally, the last all-in-one SEO tool we’re going to introduce you to is MOZ. This tool has a great keyword explorer. In addition, they have developed a Chrome extension, the MOZ Bar. It allows you to know the power of a site when you visit it. The power will be indicated by a number from 1 to 99 and will be located at the top of your screen.
You also have plenty of other SEO tools but they are more specialized in one area:
- Majestic for backlinks.
- Ubersuggest for keywords.
- YourTextGuru for semantics.
How to use SE Ranking?
SE Ranking is an all-in-one tool that offers many features to its users. The main ones are keyword analysis, backlink analysis and competitive analysis.
With the keyword analysis, you will be able to define which queries to target for your site or pages. The important data to remember is the volume of searches and the difficulty of positioning. You will then get recommendations of other keywords semantically related to your query. Finally you can see the top sites that are positioned on these words.
Then with the competitive research the goal is to know the best practices of your competitors. You will be able to identify the queries that bring him the most traffic to position yourself on them as well.
Finally, with the backlink checker you will be able to know the number of links and referring domains pointing to a site or a page.
The goal is to be positioned on the same query as a competitor, to do better than him semantically and to have more backlinks than him.
This tool will also allow you to find sites that can link to yours. Keep an eye on your competitor’s as well, you might find some good surprises.
If you want to know more about how this tool works, we let you watch the video below:
