Closing is by far the most effective sales technique on the Internet. Many web entrepreneurs use closers to sell infoproducts. There is a growing demand for salaried and freelance closers. π
Becoming a closer is now a real professional opportunity that will allow you to earn a living simply with a phone. The problem is that the job is not easy and you will have to train before you can make a living from closing.
To help you, we’re going to present you with a complete guide on how to become a closer from scratch. You’ll also see what a closer is, how much you can expect to earn and most importantly how to do this job. π
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Contents
What is a closer?
A closer is simply a person whose goal is to close a sale. Most of the time, a closer sells by phone, but can also work face-to-face, by email or otherwise. It’s a profession that has been around for a long time, but is still very little known to the general public. π
So let’s see what a closer is, who this job is for, etc.
Definition
The job of a closer consists of conducting a negotiation in order to conclude a contract or a sale. π€πΏ
Generally, a company will use a closer to sell “High Ticket” products/services, i.e. at a high price. Indeed, to sell an entry-level offer with a low margin, a company has no interest in working with closers.
The closer must therefore master sales, persuasion and negotiation techniques. But that’s not all, because a closer must also have some knowledge of human psychology. Also, a good closer has good interpersonal skills, is a good listener and is comfortable speaking. π£οΈ
Regarding their status, closers will either be independent or work for a company. If the closer is independent, he will work like other freelancers, i.e. by carrying out missions for his clients. Concretely, he will have a sales script or not provided by his customers, then will be paid on commission.
On the contrary, a salaried closer can work for a large group and sell the products/services of a single brand. Or, he can work in a closer agency and conduct negotiations for products/services of several brands. Here, the closer will have an employment contract and can also earn commissions as a bonus. π°
A typical day
Contrary to what you might think, a closer doesn’t spend the whole day on the phone. Each closer organizes his day differently depending on his missions, his experience, but also his private life. To show you what a typical day in the life of a closer might look like, let’s take a look at a freelance closer.
Let’s assume that the closer has 2, 3 or even 4 calls per day. Generally, closing calls take place in the afternoon and last on average 30 minutes. In the morning, the professional will prepare his questions and refine his sales script. π
As mentioned above, depending on your status, the preparation of closing calls will change. In most cases, you will have a sales script to follow with questions to ask, answers to objections and so on.
Thus, the morning is devoted to the preparation of the calls. Most of the time, the closer will review his script and practice answering objections. This period can also be used to look for new assignments.
Then, it’s time for the calls. Here, the closer will simply present his offer and ask questions to his prospect. Contrary to what you might think, if a closing call lasts 30 minutes, it is not the closer who will speak the entire time. Indeed, it is said that a good closer speaks only 20% of the time and lets his prospect express himself for 80% of the time. π
If you manage to close one or more prospects, you will have to accompany them quickly to explain to them how the after-sales service will work. Finally, the closer will be accountable for closing calls for their employer or clients.
Generally, it will be sufficient to list the main objections and reasons why the prospect did not buy. This will allow us toimprove and complete the sales script for future calls.
In case a closer is self-employed, it also takes a few hours per month to manage the accounting. π
Who is the right person to be a closer?
Now that you’ve seen what a typical day as a Closer looks like, you may have a better idea of whether or not this job is for you. In any case, we will present you below who is suitable for this job, the necessary qualities and others.
To begin with, you must of course have an attraction to selling. We know that many people don’t like selling, but this is mainly due to a psychological block. If you don’t like selling, but are ready to overcome this limiting belief, being a closer may be right for you. πͺ
In the same way, you will often be told that in order to be a closer, you must be comfortable speaking. Here again, some people are innately comfortable speaking, while others have more difficulty expressing themselves on the phone. It is possible to become a closer, even if you are shy for example. Many training courses offer modules to learn how to be at ease on the phone quickly.
Then, this job will suit you if you are a good listener and you have a good sense of relationship. In case you have trouble holding a conversation, it’s not a big deal. As you have seen, a closer does not spend all of his time talking. On the other hand, it is true that if you have the easy contact, it can be a plus to start in the closing. π
The closer job will also suit you if you like to work alone. And yes, even if you can be helped or work in a team to write a sales script for example, you will be alone on the phone during the closing calls. So, if you don’t like working alone, you won’t necessarily like this job.
Finally, it is important to know that the job of closer can bring a less stable remuneration than a classic job. In many cases, you will be paid on a commission basis and therefore your salary will vary each month. However, if you are a good salesperson, you can earn much more than an average employee. π€
How much does a closer earn?
Now that you have a better understanding of the closer profession, let’s talk numbers. Again, it is difficult to accurately state the average salary of a closer. Simply because there are different statuses and the income varies depending on the mission.
However, through various studies and surveys of many closers, we can get an idea of their average income.
According to the job search site Indeed, the salary of a closer is between 35.000 and 55.000β¬ gross per year, including bonuses and commissions. For Glassdoor, the salary is around 2250β¬ net per month. Again, experience is going to play a big part, as it does for all salaried positions. πΈ
As afreelancer, a closer can expect to earn much more, especially through much more generous commissions. A freelance closer can therefore earn up to 5000β¬ per month. However, there is no guarantee of income. That is, if you can’t close any leads, you won’t win anything.
So, either you choose stability with a decent salary, or you choose freelancing to earn more, but with no guarantee of return. It’s up to you to decide which status suits you best!
How to become a Closer – The 4 steps
Now you know more about this job, especially if it is suitable for you. If you want to make a living from closing, we’ll show you a 4-step guide to getting closer from the ground up.
Step 1: Learn the basics of selling
The closer is first and foremost a negotiator and a salesman. Therefore, before you learn how to conduct a closing call, you will need to learn the principles of selling. π
In fact, almost all closer training courses contain a module dedicated to sales. In this module(s), you will discover the main concepts of selling such as reciprocity, social proof, scarcity, urgency and others.
Obviously, the goal is not simply to learn concepts, but to put them into practice. With premium training, you will learn how to use the main principles of sales psychology to conduct a negotiation and close a sale. π€π½
If you want to train in sales for free, you should know that this is also possible, but will take more time. In order to learn how to sell, it is best to read several books dedicated to sales psychology, negotiation and others. There are a lot of books out there that will even teach you how to create a sales script.
Alongside, there are also many books related to closing. However, these books will not be as complete as a premium course. That’s why we recommend you to focus on the books devoted to the main principles of selling. π
Here are some examples of books we recommend:
- Elite Salesman – MichaΓ«l Aguilar
- Get up and sell – Nicolas Caron
- Jordan Belfort, Wolf of Wall Street: Selling: The Secrets of My Method
- Overcoming customer objections – MichaΓ«l Aguilar
- The mastery of persuasion: Your attitude is worth millions – Napoleon Hill
- Selling For Dummies – Tom Hopkins
- Never split the difference – Chris Voss
Similarly, there are a lot of free resources available on the internet to learn more about selling. We think in particular of social networks, but also of YouTube videos!
Step 2: Train for closing
Once you know the basics of selling, it’s time to learn how to conduct a closing call. First of all, it is important to know that in order to turn a prospect into a customer, a closer will use a sales script. This script details the process of a sales call from start to finish.
On a sales script, there is the introduction, that is to say the first words you will say during the closing call. In this introduction, you will introduce your prospect to the call. Next, you will find the questions to ask your prospect. π€³π»
Based on the sales script, you will have questions and statements to give based on the potential customer’s answers. On this script, you will also have the main objections stated by the prospects as well as the answers to give.
Following a sales script may seem difficult at first, as there are many possibilities and the objections/questions to ask will differ depending on the prospect. However, if the sales script is well done, you will get used to it very quickly and it will be easy to answer objections.
Step 3: Practice
If you go through a closing course, you will have training calls with coaches who are experienced closers. During these sessions, you will play the role of the closer, but also that of the client. This way, you can put yourself in the prospect’s shoes to better understand his or her feelings.
Making practice closing calls through training is a real plus, which will make you less stressed for your first real sales calls.π±
If you are learning closing on your own, it will be more difficult to practice. You will have to start making sales calls directly without practicing with mock closing sessions. You may make mistakes at first, but starting directly with real calls will also help you progress faster.
Alternatively, you can ask those around you to play the role of the client to train you. Or, there are closers’ support groups, where you can offer other students training sessions.
Another point, remember to equip yourself with the best software in closing from the start. This will allow you to practice on it, manage your agenda, fill out the prospect information sheets, etc. This will be a big plus when you are looking for a freelance assignment for example.
Step 4: Find a position / find clients
As we told you at the beginning, there is a high demand for closing. As a result, you’re going to find a lot of job openings on the internet. π
Again, it will be much easier for you to find a job if you join a closing course. Indeed, by joining a premium course, you will have access to the network of trainers. This way, you will be able to join a private group where many job offers will be posted regularly.
The trainers mostly work with partners, which will allow them to offer jobs at the end of the course. In some courses, students take less than 10 days to find their first job after finishing the course! πͺ
By the way, if you are curious and want to know the average salary in this profession, you can take a look at our article on statistics in closing .
If you want to work from home, the majority of closer positions that are available offer telecommuting.
The easiest way to get started as a freelance closer is to approach infopreneurs. Many web entrepreneurs are looking for closers to sell high ticket training programs. By contacting several infopreneurs, you will surely be able to land your first assignments.
Knowing that online training is very low cost, you will be able to earn much higher commissions. What we recommend is that you reach out to infopreneurs in real estate, personal finance,web entrepreneurship and cryptocurrencies. It is in these areas that most closers find work!
Now you know all the steps you need to take to become a closer and earn a living just from your phone. As you have seen, there are some very good quality trainings, which will allow you tolearn closing from A to Z. π
If you want to make a living from closing as quickly as possible, we really invite you to read our comparison of the 4 best closing courses . By taking one of these courses, you will be able to sell by phone, but also to find a job much more easily.
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