53 Twitter Statistics You Need to Know in 2024

You’re probably familiar with Twitter, one of the most used social networks in the world. Its particularity is that this social network is unlike any other. However, Twitter has gained in popularity over the years and has become an indispensable social network. 💪

Therefore, it is interesting tohave several statistics on the use of this social network on a daily basis. Because like other social networks, many stereotypes stick to the skin of Twitter. Knowing some key numbers will help you better understand what Twitter is and what this social network can do for you.

In this article, we’re going to introduce you to a multitude of key figures about Twitter, its users, brands, advertising and more. 📊

Who are the users?

Twitter is an ultra-popular social network, so it’s interesting to see where the users come from, how many of them there are and so on.

Twitter has 465 million monthly active users worldwide. 🌏

👉 Of those, 237.8 million go to Twitter every day.

( datareportal.com )

Here are the countries with the most active users on Twitter:

• United States: 69.3 million users
• Japan: 50.9 million users
• India: 17.5 million users
• United Kingdom: 16.4 million users
• Brazil: 16.2 million users

In France, there are 12.8 million monthly active users. 🇫🇷(Harris Interactive study)

How old are Twitter users? 🎂

👉 22% of users are in the 18-24 age group.

👉 25% of users are in the 25-34 age group

👉 24% of users are in the 35-44 age group

👉 20% of users are in the 45-54 age group.

👉 9% of users are in the 55-64 age group.

Unlike other social networks, all age groups are represented on Twitter.

66% of users are men.

34% of users are women.

Among all French Twitter users, 4.5 million consult the application at least once a day. 📅

Twitter usage patterns

Let’s now look at the usage habits of the users of the application.

👉 40% of users check Twitter at least once a day

👉 22% of users check Twitter at least once a week

👉 11% of users check Twitter at least once a month

What devices are used to get to Twitter?

👉 93% of users go to Twitter via mobile 📱

👉 65% of users access Twitter via a laptop 💻

👉 54% of users check Twitter via a tablet

What are the users’ interests?

Among the millions of users on Twitter, there are some commonalities. Here are the interests of the users of this social network:

• Music 🎶 (58% of users)
• Video games 🎮(34% of users)
• Travel ✈️(49% of users)
• New technologies 👨🏻‍💻 (48% of users)
• Sports and sports competitions ⚽(soccer, basketball, tennis, etc.)(38% of users)

But one of the main reasons why users go to this platform is to access information.

👉 62% of users believe they find information faster on Twitter than via other social media.

👉 57% of users check Twitter to see real-time developments in a news story.

👉 55% of users think it is possible tohave different points of view and analysis by neutral journalists on the news via Twitter.

(Twitter France)

For half of 18-30 year olds, Twitter has the power of information.

The average time of use is 3.39 minutes per session. ⏱️

In fact, the majority of Twitter users will visit the application many times during the day. Adding up all the sessions, we arrive at a usage time similar to that of other social networks.

Twitter and brands

Twitter is a social network thatgets a lot of engagement. Therefore, it is an application favored by brands to make communication. Many businesses are using Twitter to reach a new audience. 👥

In France, the brands that get the most interactions are :

Interesting statistic, 62% of Twitter users interact with a brand at least once a month.

The average Twitter account has 707 followers.

Twitter is less known than other social networks when it comes to influencers. However, some personalities and French accounts have a big influence on the application. 👀

The French accounts with the most subscribers are :

• David Guetta: 20 million subscribers
• Karim Benzema: 19.3 million subscribers
• PSG: 13.9 million subscribers
• Kylian Mbappé: 11.8 million subscribers
• Le Monde: 10.5 million subscribers

According to Twitter Ads Manager Audience, an ad can reach up to 7.45 million users. 🎯

The share of the female advertising audience is 26.2%.

The share of the male advertising audience is 73.8%.

84.8% of Twitter users have made an online purchase in the last month, compared to 74.5% of non-users. By being present on the application, you can increase your sales.

54% of Twitter userssay the app helped them with an online purchase decision. 💳

And many brands have understood this and are using Twitter as a communication channel.

👉 Twitter is the 3rd most used social network by marketers. (behind Instagram and Facebook or Instagram and LinkedIn for BtoB)

53% of B2B marketers use Twitter.

59% of B2B marketers use Twitter.

👉 19% of marketers want to increase their budget allocated to Twitter in the following years.

👉 13% of marketers plan to maintain their budget.

Of the brands on Twitter, 92% tweet more than once a day.

👉 42% of brands post between 1 and 5 tweets per day.

👉 19% of brands post between 6 and 10 tweets per day.

The Tweets

Very interesting fact about tweets. In the United States, 10% of the most active users post 80% of the tweets. The remaining 20% of tweets are published by the other 90% of users.

This is also the case in France and in all other countries where Twitter is present.

👉 A good portion of users do not tweet or tweet very little.

Every second, 9120 tweets are published.

Every day, 125 million hashtags are posted on the application.

On Twitter, you can also post videos. 🎥

Every day, 2 billion videos are viewed on the application.

👉 A video generates on average 10 times more engagements than a simple tweet.(52% more engagements for a tweet containing a GIF)

👉 Tweets with a video are 6 times more likely to be viewed than a tweet with a photo.

👉 S ponsored tweets with videosave 50% on cost per engagement(clicks, likes, retweets, etc.).

(Twitter Business)

The most used smiley on the app and this one:“😂”

A more unusual statistic, ¾ of smileys usedin tweets represent a state of joy.

Another little-known statistic is that Twitter limits the number of tweets published in a single day to 2400. This is to avoid publication and spam by robots.

👉 A tweet containing a photo can get 150% more retweets.

👉 A tweet containing at least one hashtag can get 100% more engagement.

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Now you know several key statistics and figures about Twitter. As you have seen, Twitter can help you build an audience or create an online business. Since Twitter is not likely to lose popularity in the next few years, it’s in your best interest to get started on this social network. 💪

If you want to use Twitter as a communication channel, we invite you to visit our blog where we have written several articles to help you build an audience on this social network. We also invite you to read our comparison of the best tools for Twitter . 🛠️