You must know Snapchat, one of the most used social networks in the world. Since its creation, its format breaks the codes of traditional networks and allows it to stand out from the competition. Today, it’s a popular social network for everyone 📱
The problem is that many clichés circulate around this social network. Some people think that it is an application only used by young people and without any business opportunities. But this is all wrong!
Thanks to various studies, we can now have accurate statistics on the use of Snapchat on a daily basis. In order for you to get to know this social network better, we will show you several statistics and key figures about Snapchat. 📊
Join 10,000+ makers and get all our latest tips for making a living from Blogging and Affiliate Marketing.
Contents
Who are Snapchat users?
Snapchat has 500 million monthly active users worldwide.
👉 Including 347 million daily active users.
Number of users per country:
- United States: 126 million users
- India: 107 million users
- United Kingdom : 20.6 million users
- Saudi Arabia: 20.2 million users
In France, there are 25 million monthly active users. 🇫🇷(Snapchat France – 2022)
👉 Including 18.1 million daily active users.
Interestingly, France is the 3rd country with the most users in the world.
Snapchat user demographics
Now you know the number of Snapchat users in the world and in France. Now it would be interesting to see several statistics on their age, usage habits, etc.
How old are the users? 🎂 (Snap Ads Manager Audiences – 2021)
- 14.8% of users are between 13 and 17 years old
- 15.6% of users are between 18 and 20 years old
- 17. 1% of users are between 21 and 24 years old
- 24.8% of users are between 25 and 34 years old
- 27.2% of users are over 35 years old
Among all users(Médiamétrie):
👉 53% are women
👉 47% are men
Another rather surprising statistic is the geographic area of Snapchat users.
- 60% of users live in the Paris region(Île-de-France)
- 25% of users live in Provence-Alpes-Côte d’Azur
- 19% of users live in Auvergne-Rhône-Alpes
- 14% of users live in the Hauts-de-France region
Usage patterns
Why do users go to Snapchat?
There are several reasons why individuals visit the social network regularly. Here are the main ones:
- Keep in touch with family and friends
- Discover entertaining and/or topical content
- Get information on the latest news about stars
When do users go on Snapchat?
According to a survey by Snapchat Inc, here are the times when users check the social network:
- During occasional trips
- During the daily commute
- On the road
The average usage time is 50 minutes per day. On average, a user visits the app 30 times throughout the day. 📲
Among social network users in the 15-34 age group, 70% check Snapchat every day.
There are several social networks(YouTube, Instagram, TikTok, Twitter and others), so it’s rare for a person to use only one social network. But in some cases, the social network will have an exclusive. In this case, a person uses only this social network and no other.
👉 38% of Snapchat users do not use Instagram
👉 41% of Snapchat users do not use YouTube
👉 86% of Snapchat users do not use Twitter
Snapchat is the social network with the highest exclusivity rate.
82% of 15-24 year olds check Snapchat every day. This makes Snapchat the most visited social network on a daily basis in this age group.
Among 25-49 year olds, Snapchat is second, behind Facebook.
3.5 billion snaps(videos, photos or text messages) are created every day worldwide. 🎥
On Snapchat, there is a “Discover” tab. On the latter, a user can find short-format media/creator programs on news, sports or other.
👉 The average number of users watching videos on Discover increased by 45% in 1 year(2019 to 2020).
👉 The average number of users over 35 watching Discover content increased 40% in 1 year(2019 to 2020).(Snap Inc)
👉 Every other user visits the Discover tab at least once a day.
Every day, more than 10 billion videos are watched worldwide via Snapchat. 👁️
Snapchat and brands
Like all other social networks, Snapchat is used by some brands to communicate.
However, we can see that this social network is not very popular among marketers. 😅
👉 Only 5% of B2B marketers use Snapchat as a communication channel.
👉 Only 3% of B2B marketers use Snapchat as a communication channel.
For comparison, 96% of marketers use Facebook. 83% use Instagram. 55% use YouTube.
6% of marketers plan to increase their budget on Snapchat in the coming years. ( Social Media Marketing Industry Report )
Yet, Snapchat allows for one of the highest engagement rates among all social networks. 📈
👉 In the United States, the average engagement rate on Snapchat is 48%.
Snapchat therefore represents an opportunity for online marketers, as very few specialists practice influencer marketing there. There is clearly a boulevard to seize!
Some brands have understood the interest of Snapchat and have decided to publish content on it.
👉 Of these, 57% create video content(Kinsta.com)
👉 Advertisers prioritizeappearing in the Discover section
Snapchat’s revenue
Like other social networks, Snapchat is primarily a business that generates millions of dollars every month. 💰
Snapchat has offices in 25 cities and 15 countries, including France.
On this graph you can see the revenues generated per quarter in the world, in Europe and North America(1st market of the application).
As of Q2 2022, global revenue is $1.11 billion .
Of which :
👉 786 million in the United States 🇺🇸
👉 $170 million in Europe 🇪🇺
On this graph, we can see that the sales(quarter by quarter) of the application is constantly growing. 📈
👉 For the record, 99% of Snapchat’s revenue comes from ads.
There you go, you now know a lot of statistics about Snapchat. As you could see, this social network represents a real opportunity for your business or simply to gain visibility and become an influencer. Despite the stereotypes, we can see that Snapchat is also an app to use when you are a professional. 💪
If you want to use Snapchat for your online business or want to break through on the social network, we’ve written some guides to learn how to gain visibility on this platform.
Join 10,000+ makers and get all our latest tips for making a living from Blogging and Affiliate Marketing.
