Everyone knows YouTube. Whether it’s to watch entertainment videos or tutorials, almost every French person visits YouTube at least once a month.📱
It is therefore interesting toknow more about the platform. YouTube has been around for a decade and as a result, it is possible to see a lot of relevant statistics about its usage. Indeed, YouTube is now a way to earn a living(as a Youtuber), but also a place of choice for brands.
We will therefore present you with several statistics about YouTube, including usage patterns, advertising, creators and more. 📊
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Contents
Who are the users?
YouTube has 2.2 billion monthly active users worldwide. 🌍
The 3 countries with the most active users are ( statista.com ) :
- India: 467 million users
- United States: 247 million users
- Indonesia: 139 million users
In France, there are 46 million monthly active users . 🇫🇷
User demographics
Each month, YouTube France counts 890 million visits. This makes the platform the most visited site in the country, just after Google.
How old are the French users? 🎂
- 19. 3% are between 18 and 24 years old
- 34. 8% are between 25 and 34 years old
- 16. 7% are between 35 and 44 years old
- 11.5% are between 45 and 54 years old
- 9.4% are between 55 and 64 years old
Of all French users :
👉 58.6% are men
👉 41.4% are women
On average, a French user watches 13.2 hours of video content per month on YouTube.(hubspot.fr)
Usage patterns
Worldwide, 1 billion hours of content are watched every day on YouTube. 👁️
In France, 76 million videos are viewed every day to listen to music(video clips, lyrics, covers, etc.).(YouTube.com – 2019)
Interestingly, 70% of users visit the platform via mobile. Only a minority view YouTube with a computer. Whereas a few years ago, it was the opposite. So YouTube is no exception to the smartphone and mobile first trend.📱
As you can see, the 18-34 age group is the majority on YouTube. In fact, 91% of users between 18 and 34 years old watch content on the platform at least once a month. The average time of use in this age group is 46 minutes per day. (Médiamétrie)
In the 25-45 age group, the average time of use per day is 27 minutes. ⏱️
The majority of users(64%) go to YouTube to:
- Watching entertainment videos 😆
- Listening to music 🎶
But we also note that 29% of users consult the platform to get information on current events.
Thanks to this infographic(Médiamétrie), we can have interesting statistics on the usage habits of each age group.
Who are the creators?
On YouTube, anyone can post a video. All you have to do is create an account for free, then upload a video file to publish it on the platform. Now, some of them have made it their job to be “Youtubers” or content creators.
In 2021, 450 French YouTube channels have more than one million subscribers.
4500 YouTube channels have more than 100,000 subscribers.
Here are the most followed YouTube channels in France 🇫🇷(statista.com – 2023):
- Squeezie: 17.7 million subscribers
- Cyprien: 14.4 million subscribers
- Lofi Girl: 11.8 million subscribers
- Norman: 11.8 million subscribers
- GIMS: 10.9 million subscribers
You may know this, but creators can monetize their content with YouTube software . If monetization is enabled, YouTube will place ads on videos in a YouTube channel. Then the creator will be paid based on the views they achieve.💰
The compensation ranges from $0.5 to $0.6 per 1000 views. However, the cost per click can be higher, especially in certain bankable themes. This is for example the case with videos on finance, digital marketing, cryptocurrencies and more.
Unfortunately, it is difficult to know the revenues of the Youtubers, as they remain very discreet about YouTube monetization.
According to etudescreatives.com, a Youtuber with 1,000,000 subscribers earns about $3,600 per month from monetization. To this can be added sponsorships and product placements. 💸
Every minute, 500 hours of content are added toYouTube, or 30,000 hours every 60 minutes. (Tubefilter)
By itself, it would take 82 years to watch all the videos posted in a day on the platform. 👴🏻
YouTube and brands
For users, YouTube is a streaming platform and a social network. But for brands, it is a communication channel. And one of the most popular in recent years. In fact, if you go to YouTube on a regular basis, you’ve probably seen video ads or product placements.
This is normal, as YouTube is one of the most used platforms for advertising, but also for creating influencer marketing campaigns.
One statistic shows the opportunity that YouTube represents for brands:
👉 60% of users say they bought a product after learning about it on YouTube 📦(thinkwithgoogle.com – 2021)
Advertising and influencer marketing on YouTube
You can find any type of content on YouTube and this in absolutely all possible and imaginable themes. Therefore, the platform is a great place toadvertise. But it is also a social network with a lot of influencers. As a result, influencer marketing is also prevalent there. 📲
Of the influencer marketers, 56% use YouTube as their top priority.
There are video themes that are more popular for influencer marketing. This is especially true of YouTube entertainment, video game and dance channels.
For many, influencer marketing on YouTube delivers the best results. But it’s also the most expensive platform to work with influencers. 💵
Thanks to a study by HypeAuditor, we can know the average rate for a product placement on YouTube(United States) :
- Between 1000 and 5000 views per video : From 60 to 850$(varies greatly depending on the theme)
- Between 5000 and 20,000 views per video: From $180 to $1240
- Between 20,000 and 100,000 views per video: From 389 to 1859
- Between 100,000 and 1,000,000 views per video: From $1104 to $6234
- More than 1,000,000 views per video: $2500 minimum
Of all the video platforms, 8 out of 10 marketers say YouTube is the most effective at selling. 💪(Go Globe)
When it comes to ads, a YouTube ad gets more attention(about 62% of viewers watching an ad) than a TV spot(only 45%).
According to a study of several corporate marketing departments, YouTube Ads(YouTube’s ad network), accounts for 27.1% of their ad spend. The biggest expense is Google Ads.
However, 62% of marketers plan toincrease their YouTube Ads budget in the next 12 months. 📈
As for YouTube, advertising is its main source of revenue. In Q1 2022 alone, YouTube Ads generated $6.9 billion.
Companies and content creation
While many brands opt for paid advertising or influencer marketing, some companies publish content to drive organic traffic. This is obviously in order to promote their products/services.
62% of companies say they publish content on a YouTube channel. 🎥(Buffer)
The type of video published by companies varies greatly. The most popular format is going to be the “HowTo” videos.
86% of users want their favorite brands to create content on YouTube(Wyzowl).
If you’re interested in creating content as a brand, this stat from Semrush can surely help:
Videos that appear on the first page of YouTube search results are on average 14 minutes and 50 seconds long. ⏱️
Now you know more about YouTube, how it works and the habits of its users. As you have seen, this platform represents a big opportunity to earn a living, or simply to promote your brand. 🏪
If you have either of these goals in mind, we invite you to read our complete guide on how to break into YouTube. You will find many tips to start your channel and put all the chances on your side to succeed on the platform.
If you want to go faster, you can read our comparison of the best YouTube courses. Here you will be guided step by step to start your first channel to earn money or make communication for your business. 💻
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