31 Copywriting Statistics You Need to Know in 2024

Copywriting is one of the most sought-after skills in the world of web and digital marketing. More and morecompanies are using copywriters to increase their sales. And we can see that it works very well, because the demand for copywriting continues to grow. 📈

Copywriting has been around for a long time, but has gained popularity with theemergence of the internet and online business. Over the years, this sales technique has appeared in all sectors, with more than convincing results.

There are a lot of key figures to know about copywriting. We will therefore present you with several statistics interesting statistics about copywriting and its use in France as well as in the world. 🌏

What is copywriting?

Copywriting is the art of writing sales pages that aim to convert a reader into a buyer. A copywriter uses persuasive techniques to hold readers’ attention and convince them to make a purchase. 💳

This skill can be found in different places. Where copywriting is most used is in sales texts (infoproducts, e-commerce, etc.). But copywriting can also be found in press articles, political speeches, newsletters and more!

This can be done manually or with the help of copywriting software for example.

Copywriting and email marketing

Very underestimated, theemail marketing is very effective and can be used regardless of the type of products/services sold. Therefore, copywriting can also be very powerful in increasing the open rate and conversion rate of your mails. 📧

90% of internet users have an account on a mailbox, which they consult at least once a month(Statista). This represents billions of people worldwide(4.1 billion in 2023) and tens of millions in France(53.5 million in 2022).

👉 43.5% of emails are read via mobile (Litmus).

Email marketing shows the best ROI among all communication channels. 📩

74% of BtoC merchants use the newsletter as a communication channel.

77% among BtoB merchants .

A very interesting statistic is the percentage of users who purchased a product/service after receiving a promotional email.

👉 60% of users say they have purchased a product they saw in an email.

If you’re working with an email marketing strategy and want to know why your prospects aren’t opening emails, here’s the main reason:

👉 Too many emails that are irrelevant and/or provide no value(HubSpot).

In copywriting, it is often said that headlines are the most important elements. This is clearly seen in email marketing:

👉 47% of users decide whether to open an email based on its subject line(title).

👉 69% of users decide to place an email in spam based on its subject line.

👉 Personalized email subject lines(adding first name, last name or other) increase their open rate by 14%.

According to a study by Campaign Monitor (based on 100 billion emails sent), here are the average results of email marketing campaigns:

• Email open rate: 18%.
• Click-through rate : 2.6%.
• Unsubscription rate: 0.1%.

Another interesting statistic is the email conversion rate according to the days of the week. 📅

According to the Campaign Monitor study, Saturday is the worst day to send a promotional email while Friday is the best.

Copywriting and content creation

A copywriter may also be asked to write the sales script for a video ad(via YouTube Ads, Instagram Ads, etc.). In addition, creating content on YouTube or other platforms is a strategy that is increasingly used by brands.

Therefore, you can use copywriting to make ads on these videos, or product placements. Or, the art of persuasion can also help you get more views on your videos. 🎥

Among the companies surveyed, their reasons for creating video content are:

• Generate 84% of leads
• Increase sales to 78%.
• Increase traffic to their website/online store by 86

94% of marketers say creating content has helped prospects better understand their brand. 🤔

The presence of video content for a brand reduces customer support calls by 43%.

👉 84% of visitors have already purchased a brand’s product after watching one of its videos.

What makes good copywriting?

Thanks to different studies, we can notice that certain trends can affect the success of a sales page.

According to most copywriters, social proof is themost important element of a sales page. 🗣️

Spelling and grammar are also very important. A sales page with spelling mistakes can(Agility PR Solutions):

• Drastically reduce the perceived image of a brand
• Reduces average visit time by 8%.
• Increases bounce rate by 85%.

The quality and design of a sales page can also have an impact:

👉 93% of users have ever left a web page because it was poorly optimized for mobile.

👉 90% of users have ever left a web page because of a poor design.

In a sales page, a copywriter will use calls-to-action (CTA), which propose to the reader to take action, i.e. sign up for a newsletter, order a product or other.

Some CTAs allow you toget a higher click-through rate.

👉 Replacing “start a 30-day trial” with “start MY 30-day trial“increases click-through rate by 90%(unbounce.com).

👉 Replacing “request a quote” with “request price“increases click-through rate by 166%.

How to optimize your sales pages?

73% of visitors read sales pages diagonally, including looking only at the headlines.

The average time spent on a sales page is 37 seconds. ⌚(insights.newscred.com)

In short, your readers will pay very little attention to your sales page. Therefore, your text must be flawless. There are a few tricks you can implement to keep attention and increase the performance of your sales pages.

By interviewing several copywriters, we realize that personalizing your sales pages caneasily increase your conversion rate. 📈

👉 Adding a custom CTA(with a first name, last name, city, job or other based on the customer avatar)increases the click-through rate by 202%. (HubSpot.com)

👉 Headlines consisting of 10 to 13 words attract twice as much attention as headlines of 7 words and less.(semrush.com)

👉 Add the word “ because ” as well as a reason to its CTAincreases click-through rate by 34%.

👉 Sales pages that include customer testimonials get on average a 1% higher conversion rate compared to pages without reviews.(medium.com)

👉 Adding multiple CTAs decreases the conversion rate of a sales page.

👉 Sales pages with less than 200 words have the best conversion rate.

Now you know more about copywriting. If you want to become a copywriter we invite you to read our comparison of the best copywriting courses. By taking one of these courses, you can learn copywriting from scratch to offer your services as a freelancer or employee. 💪

If you want to make a living out of copywriting, but don’t want to invest in premium training, we can help you too. In this case, we invite you to read our guide on how to become a copywriter from scratch. Thanks to the advice given in this guide, you will be able to start in good conditions.