SEO is the most sought after skill on LinkedIn, and by far one of the most useful in online business. Knowing how to reference a website is clearly a big plus if you want to make a living on the internet.
If you’re interested, you’ve probably already been told that SEO is very complicated. Which in itself is not totally wrong, but only if you want to manage the SEO of very large websites. But learning the basics of SEO to reference your own site is accessible.
To help you to refer websites, we are going to present you the best trainings available on the market. Although there are hundreds of different training courses, we will only introduce you to a few of them. SEO being a complex subject, only a few trainings are really qualified and accessible for a good quality-price ratio.
We propose you a comparison of the 5 best SEO trainings in France.
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Contents
1/ Niche Empire – Les Makers
Presentation
Les Makers is our training course specialized in SEO and affiliation. Here, the goal is to learn how to create monetized niche sites through affiliate marketing. Les Makers is a formation created in 2021 and which counts today more than 2000 active members.
The theme of this training is website publishing. The goal is to create a site and use SEO to attract traffic for free. Clearly, you’re not just going to learn SEO.
What will we learn with this training?
As we said, this course is a complete curriculum to learn site editing. The training is therefore based on several steps including niche research, site creation and referencing. Let’s look in detail at the modules contained in the Makers training:
To begin with, you will learn the basics of affiliate marketing and SEO. Then, Asyncr0ne will train you in niche research. The goal here will be to find a low-competition theme where you can promote high-paying affiliate programs.
This is clearly the most important part of the training. Because by creating a site on the right niche, you will be sure to be profitable.
Just after, we leave on the module creation of sites. Here, Asyncr0ne teaches how to design a website with the WordPress CMS. But that’s not all. Because you will also learn how to create a structure for your site, so that it is optimized for SEO.
After learning how to create a website, the training will teach you how to write content optimized for Google. In this module you will learn from A to Z how to write an optimized article on a keyword. Just by following this module, you will be able to sell SEO copywriting services if you want to.
Once you know how to optimize a site and write articles, it is important to know the off-site part of SEO. To make your site take off, the training contains several modules concerning this part. So you will learn how to find backlinks for free, but also how to find affordable premium backlinks.
Still on the Off page part, Asyncr0ne teaches you how to create a network of sites (PBN), in order to create your own backlinks. With the different modules, you will be able to reference a site from A to Z, all 100% free. But if you want to start publishing a site and invest in it, Asyncr0ne also teaches how to delegate the writing and the offsite part.
Finally, you can have a private coaching with Asyncr0ne as a bonus of the training. For an hour and a half, the founder of the Makers will give you advice applied to your situation. He will validate your niche or analyze your existing site, in order to guide you towards success.
The rates
You should know that you can already discover the free masterclass in order to discover in detail what you will be able to implement at the end of the training.
We strongly encourage you to watch it (and that’s when you’ll discover this information).
Who is this training for?
As you can see, Les Makers is not just an SEO training. This is clearly a lesson in making a living online through site publishing. So, if you want to learn how to make money with SEO, this course may be for you.
The big plus of this training is the monetization part. As you’ve seen, you’re not just going to learn how to get free traffic to your site. You will also know how to find a profitable niche in order to launch yourself in a low-competition theme, which will quickly make money. In addition, the training also teaches you how to find the most profitable affiliate programs.
In addition, you will also have access to a discord, where more than 2000 members of the formation can help you. On this Discord, there are beginners, advanced and even SEO experts. This is clearly a great place to ask questions and make progress, or even find partners. The advantage is that the Discord is very active.
Advantages and disadvantages
The advantages
✅ Community of more than 2000 people
✅ Access to Troclink: a platform for exchanging backlinks between website publishers
✅ Comprehensive SEO training(On site, Off site, PBN, etc.)
✅ Access to exclusive interviews(Romain Pirotte, Sylvain Peyronnet, Kevin Richard, etc.)
The disadvantages
❌ No CPF funding
2/ FormaSeo
Presentation
FormaSEO offers several training programs related to SEO. These courses are taught by Olivier Andrieu, one of the oldest SEO experts. You can find many courses, from beginner to advanced level. Olivier Andrieu also offers small trainings on SEO specialties.
What will we learn with this training?
FormaSEO is not one, but several trainings. We are going to present you the main trainings and their contents.
SEO Training Level 1
This is Olivier Andrieu’s flagship training. This last one aims at making discover SEO to the beginners. This 12-hour video training course presents in detail the fundamentals of natural referencing. Olivier Andrieu will present several points such as :
- How search engines work
- Preparing for referencing on a website
- Referencing criteria
- SEO writing
- Creation of a website
- Referencing strategy
The particularity of FormaSEO training programs is that many MCQs are proposed. This way, you can test yourself after each video you watch with questions. There will also be a final exam at the end of each course to validate it.
SEO Training Level 2 : e-commerce
This training specializes in natural referencing for online stores. You will learn in this course how to reference an e-commerce, no matter the CMS used(Shopify, WooCommerce, PrestaShop, etc.). The training offers several courses:
- Understand the search engine ranking system for e-businesses
- Optimize your online store for SEO
- Understanding the use of multiple CMS
- Implement an SEO monitoring strategy
With this 12-hour course, you will be able to reference your own online store. Or, you can also offer your services as a consultant to reference the e-businesses of your clients.
SEO Training Level 2: SEO Copywriting
As the name suggests, this course teaches the basics of SEO copywriting. In 8 hours of videos, you will learn how to optimize articles for SEO. The course also teaches how to meet research intent by writing articles.
It is a very complete training, where you will also learn to :
- Finding topics for writing
- Move readers to action
- Optimize tags for Google
- Creating links
With this training, you will be able to write your own contentor offer SEO writing services.
Besides, there are still other trainings like :
- Local SEO
- Analytics and SEO
- Search engine algorithms
- Crawl and indexing
In summary, FormaSEO training courses are of impeccable quality. Olivier Andrieu is very pedagogical and the addition of MCQs makes it easier to retain the information learned during the videos.
The rates
There are several training courses and therefore several prices, ranging from 299 to 499 € HT. Please note that all training courses can be financed with your CPF account.
Who is this training for?
As FormaSEO is a collection of several courses, their curricula are aimed at several people. We think it is a very good way for beginners to discover SEO thanks to qualified training. Or, these courses are suitable if you already know SEO , but want to improve in a specific area.
The big plus is that there are many different courses available. So, you can either learn about SEO in its entirety, or refine a part of SEO, such as writing for example. The other advantage is that FormaSEO is an approved training organization. Therefore, you will be able to finance these trainings with your CPF account.
Advantages and disadvantages
The advantages
✅ CPF Funding.
✅ MCQ questions and final exam
✅ Different courses for all levels
The disadvantages
❌ Lack of training on the Offsite portion.
❌ Some training courses are not provided by Olivier Andrieu
3/ Masterclass Cocoon SEO – Guillaume and Sylvain Peyronnet
Presentation
The Cocoon SEO Masterclass is a training course given by two SEO experts, Guillaume and Sylvain Peyronnet. The creators of the semantic optimization tool YourTextGuru offer this masterclass to train intermediate SEOs in the famous “semantic cocoon“.
What will we learn with this training?
The Cocoon SEO Masterclass is a 6-hour video training. Through this course, Guillaume and Sylvain Peyronnet will teach you several notions related to semantics. Let’s look at the modules of this training.
To begin with, you will discover what a semantic cocoon is and its importance for the SEO of a website. This part is very important to understand the impact of a good SEO cocoon on a blog, e-commerce or other. You will also learn how to recognize a good semantic cocoon in your competitors.
Right after, Guillaume and Sylvain Peyronnet present the different tools and metrics to use for semantic optimization. Then, you will learn the methodology to prepare your SEO cocoon and avoid mistakes. The Masterclass teaches how to find the right components through different methods. Note that there is obviously a section devoted to the creation of the semantic cocoon using the YourTextGuru tool .
Then there’s a whole section on writing. Here you will learn how to integrate semantics in an optimized article. You will also be able to see a practical case where Guillaume and Sylvain Peyronnet write an article from A to Z and then analyze it with the YourTextGuru tool.
Finally, several lessons are given on Scripts(PHP, Python, etc.) in order to determine the PageRank, scraper Google Suggest and others.
The masterclass also contains many MCQs and quizzes, which will allow you to retain more easily the notions learned during the videos.
The rates
The price of the Cocoon SEO MasterClass is 230€ HT. For YouTextGuru subscribers, the price goes down to 180€ HT.
Who is this training for?
This training is designed to learn how to create semantic cocoons, a natural referencing technique. Therefore, it is better to have some knowledge of SEO before starting this training. However, you don’t have to be an expert.
As long as you have a basic understanding of SEO, this training can be an important bonus. This way, you will quickly progress in SEO and you will be able to target more competitive niches for example.
This course is also suitable if you are a writer or consultant. For copywriters, knowing how to manage the semantic part of SEO is a big plus and for consultants, it is almost mandatory.
Advantages and disadvantages
The advantages
✅ Numerous quizzes and MCQs
✅ Comprehensive training and bonus content
✅ Discount for YourTextGuru subscribers
The disadvantages
❌ Requires some knowledge of SEO
4/ SEO training expired domains – Jérôme Pasquelin
Presentation
Jérôme Pasquelin has been an SEO consultant for many years. It now offers a training course dedicated to expired domain names and site editing.
What will we learn with this training?
Jérôme Pasquelin’s training contains more than 70 hours of videos and teaches step-by-step the methodology of expired domains. We are going to present you the main modules of this course and their teachings:
To begin with, the trainer proposes a whole module called “ basics of SEO and expired domains “. Concretely, Jérôme Pasquelin will present the fundamentals of SEO and how it works, as we could see in other trainings. Besides, it will also define what is an expired domain name, its usefulness, its advantages, etc.
Once you have the basics, you will learn how to find expired domains via different methods. Jérôme Pasquelin shows here several platforms and tools to find good expired domains. He teaches both free and paid methods to suit all budgets.
Obviously, Jérôme Pasquelin shows a step-by-step methodology to analyze an expired domain. This way, you will be able to see in advance if an expired domain name has potential, is too expensive or not profitable for example.
Then, the trainer will show you how to quickly create a website with the WordPress CMS. Here you will learn how to design a responsive site, but also how to duplicate it to develop a network of sites.
To conclude, Jérôme Pasquelin presents a concrete case where he will apply his method himself. So he will buy an expired domain showing how he analyzes it, why he chooses it and so on. Then the trainer will show the monetization techniques he uses. At the end you can see the results he obtained on video.
Many bonus videos are also available, such as interviews with SEO experts, promo codes for SEO tools, scripts to copy for your site, etc.
The rates
Who is this training for?
As you can imagine, since the training is focused on expired domain names, it is rather aimed at people who already have some knowledge in SEO. However, you will also see the basics of SEO at the beginning of the course.
In itself, this training is more than enough to get started in website publishing. With the basics of SEO taught by the trainer, you can already start creating and referencing your own sites. However, it may not be possible to offer your services as an SEO consultant.
The big plus of the training is that Jérôme Pasquelin shows concrete cases on several occasions. This way you can see in real time how he applies his own strategy and monetizes a site with an expired domain. Having concrete examples is, in our opinion, a good way to project oneself, compared to a purely theoretical training.
Advantages and disadvantages
The advantages
✅ Comprehensive training and presentation of different methods
✅ Access to discounts on multiple software
✅ Private coaching with Jérôme Pasquelin at a special rate
The disadvantages
❌ No CPF funding
5/ LiveMentor SEO training
Presentation
LiveMentor is a company that offers many trainings related to the web and digital marketing. The training is given by Baptiste Dodane and Thomas Meyer, two experts in SEO. The goal is to train a beginner to create a complete SEO strategy.
What will we learn with this training?
LiveMentor ‘s training is very complete and offers many modules to learn about SEO. So we will briefly present you the content of the training.
To begin, Baptiste Dodane and Thomas Meyer will introduce you to SEO in detail. After seeing the first module, you will know all the parts of SEO(On site and Off site). You will also be able to see the methodology to create a natural referencing strategy.
Just after, we get into the hard part with the content creation. Here you will learn how to find keywords and how to write optimized content. In addition to creating new articles, the mentors will talk about improving existing content and semantic cocoons.
Then, go to the Off page part. In Module 3, the mentors will teach you how to implement a netlinking strategy . You will discover how to find backlinks(free and paid) and above all, how to avoid a penalty following the use of bad links.
After seeing the Off and SEO On site you will discover the other criteria of referencing a site. In module 4, you will see different ways to improve the speed of your site, set up redirects, etc.
In the last module, you will learn how to track the SEO results of a website. Here you will learn aboutkey performance indicators(KPIs) to determine the progress of your strategy. The mentors will also teach you how to use Google Search Console and Analytics. A last part will be dedicated to the SEO audit, with the aim of regularly finding points to improve in your SEO strategy.
In addition, the course will teach you to master several essential SEO tools such as Semrush, Ahrefs, Screaming Frog or 1.fr.
Who is this training for?
LiveMentor’s SEO training is particularly aimed at beginners who want to learn about SEO. With this course alone, you will be able to reference your own website, or offer consulting services.
The rates
Both packages contain exactly the same modules and bonuses. The only thing that will change is the number of private coaching sessions, which is twice as large with the intensive format.
Advantages and disadvantages
The advantages
✅ Possible financing with CPF and payment facilities.
✅ Full course and access to private coaching
✅ Discount on several SEO tools
The disadvantages
❌ Waiting list to register for training.
There you go, you now know the top 5 courses to learn SEO from scratch. All these trainings will allow you to reference your own site, or to provide services.
If you want to learn more before purchasing a full course, we invite you to download our free ebook. This is a draft of the“Affiliate & SEO” training. You will learn the basics of SEO and affiliation. Thanks to this ebook, you will also know how to find a profitable niche to create your first affiliate site.
If you want to learn more about SEO now, you know what you have to do! ⤵️
Join 10,000+ makers and get all our latest tips for making a living from Blogging and Affiliate Marketing.
