Winner of our comparison: Ranxplorer
The choice was very difficult to make, as each of these tools has important features. But here’s our final verdict: if you only have French sites, Ranxplorer is the best choice.
Its database is larger and the SEO information(volumes, competition, etc.) is more reliable. Moreover, the interface is very ergonomic and easy to use. Not to mention its more economical cost.
If you want to boost your site through SEO, then you need a powerful tool. Indeed, having an SEO tool will allow you to achieve many things. Whether it’s identifying your keywords, analyzing your competition, understanding your market, etc.
There are many programs that allow you to do this on a daily basis. Some are more specialized on a domain(example: Majestic for netlinking). Others are more generalist and allow you to have an all-in-one tool.
It’s a good thing, because today we are going to make the comparison of two of them, SEMrush vs Ranxplorer.
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Contents
General presentation of these two tools
What is SEMrush?
SEMrush is probably the bestknown and most usedSEO tool on the market. This versatile SaaS software will allow you to follow different SEO campaigns, but also for SEA and social media.
It has all the necessary functionalities for the good development of a website(technical audit, keyword research, competitive analysis, etc.).
What is Ranxplorer?
Ranxplorer, like SEMrush, is a SaaS tool with similar functions. On the other hand, here it is a French software and this one decided to be based only on the French market.
This makes it a big strength on the one hand, because its database is more extensive and accurate. But it is also a weakness, since multilingual sites will not be able to analyze their entire site.
Which tool for which need?
Who is SEMrush for?
SEMrush is a very powerful tool that is designed for marketing and SEO professionals. Its wide range of features allows you to develop your strategies well.
If you’re just starting out in these circles, it’s not really for you. On the one hand because of its price, because it is very expensive. And on the other hand because not all its features will be useful to you at the beginning.
Who is Ranxplorer for?
With its unbeatable prices, Ranxplorer is a great tool to get you started. It will also help you to do your first research in SEO.
Moreover, it is also intended for professionals and web marketing agencies. It has very advanced functions and a good database for French sites.
Feature comparison
Common functions:
Keyword research and analysis
Surely one of the most sought-after and important features of SEO. Indeed, keyword research will allow you to create articles and pages on carefully chosen queries.
Whether it’s SEMrush or Ranxplorer, each gives you search volume, ranking difficulty and other information like CPC.
Keyword Magic tool :
Word Generator:
Domain analysis
With this function, you will be able to have a general idea of the performance of your site. You can see the estimated traffic, the number of keywords and the evolution of your performance.
Ranxplorer summary:
Domain overview SEMrush:
Project follow-up
Here you can keep a constant eye on the sites you want. You will have the main indicators useful for natural referencing. We find particularly the number of keywords positioned and the evolution of your traffic.
Unique features:
SEMrush:
On-Page Optimization
To improve your On-Page SEO, SEMrush will provide you with several interesting tools. There is the site audit function that will allow you to analyze the pages of your site with a bot. It will identify the various problems present on the site and will propose recommendations.
Then there is the On-Page SEO Checker tool that will provide you with a list of suggestions for improvement. These tips can be about building your links, writing your content, etc.
Finally, you will have the Log File Analyser function which will give you the possibility to see how the bots crawl your site. This will help you solve any problems you may encounter.
Local SEO
If you have a local business or offer your services in a specific geographical area, this feature will be ideal for you. In fact, you will be able to distribute your data and information to a large number of directories, thanks to the Listing Management function.
You can then use other tools such as position tracking to keep track of your positions.
Social media
SEO is very important to propel a site, but there are other levers to use to maintain a perennial evolution. The different social network management tools will allow you to automate and optimize your publications.
Content marketing
This last unique feature of SEMrush will give you the opportunity to implement a good content strategy. You will have several tools to carry out this operation.
There is, for example, the Topic Research function that will allow you to find content ideas. You can then plan your content with the Marketing Calendar tool.
Finally, we can mention other tools such as SEO Content Template that will help you generate SEO optimized writing briefs.
Ranxplorer:
Semantic cocoon
This feature will allow you to create content with a certain semantic proximity. A semantic cocoon is a very powerful meshing strategy that helps dilute PageRank.
With Ranxplorer, you will be able to identify all queries that are semantically close to your main keyword.
Earnings Simulator
With this option, you will be able to identify the keywords to work on in priority. For this, the tool will give you the potential gain of traffic on each query. This will save you a lot of time in your content optimization.
Price comparison
Pricing for SEMrush:
SEMrush offers 3 price plans, Pro, Guru and Business.
- The Pro: You will have to pay either $119.95 per month for the monthly subscription or $99.95 per month(in one go) for the annual subscription. No matter which formula you choose, you will be allowed to implement 5 projects.
In addition, you will also be able to follow the positioning of 500 keywords, updated every day. However, you won’t have access to all the features. These include Content Marketing, API access, and historical data.
- The Guru: for this plan it is either $229.95/month for the monthly subscription or $191.62/month for the yearly subscription. Here you can follow up to 15 projects. This is the most popular offer among site editors.
In addition, you will be able to track up to 1500 queries. However, you still won’t have access to the API(this is usually a more useful feature for agencies). But you will have overall access to all the features, but if some have a limitation.
- The Business: with this offer you will be able to implement 40 projects and track 5000 keywords. Here you don’t have to worry because you will have access to all the features of the tool.
Rates for Ranxplorer :
For Ranxplorer there are 4 different offers, Novice, Redactor, Professional and Agency.
- Novice: this is the entry-level offer, very useful if you are just starting out in SEO. You can analyze 10 sites and do 100 keyword searches per month.
You will have to pay 9β¬/month for the monthly subscription and 7,5β¬/month for the annual subscription. However, you won’t be able to do any backlink analysis, nor have access to the detailed history.
- Writer: this offer will be useful if you have several websites. You will be able to analyze up to 50 sites per month, but also do 300 keyword searches.
You will have to pay 29β¬/month for the monthly rate and 24β¬/month for the annual rate. Just like the first one you will not be able to access the backlink analysis.
- Professional: with this offer you will be able to move to a higher level in customer care. Indeed, you will have access to the API of the tool and the datastudio. This will allow for very detailed reporting.
It costs 49β¬/month for the monthly subscription and 39,9β¬/month for the annual subscription. In addition, you will also be able to access the backlink analysis function.
- Agency: This last offer is mainly for web marketing agencies. You will be able to have multi-user access. In addition, you will be able to analyze 3000 sites and do 10000 searches per month.
You will have to pay 99β¬/month for the monthly rate and 83β¬/month for the annual rate. On the other hand, you will have access to all the features, but you will be limited in some of them.
The advantages and disadvantages of SEMrush
Benefits:
β Versatile tool(SEO, SEA, Social media).
β Almost all the features needed for SEO.
β Database updated daily.
β API integration capability.
Disadvantages:
β Fairly expensive price.
β Research volume sometimes far from reality.
β Some functions are in addition.
Advantages and disadvantages of Ranxplorer
Benefits:
β French only database.
β High accuracy in the results provided.
β Very easy to use interface.
β Very competitive rates.
Disadvantages:
β Data update once a month.
β Only for the French market.
β Not accurate for small sites.
Conclusion
As you have seen throughout this article, both tools are full of interesting features and tools. But as we told you above, we prefer Ranxplorer.
This one is more versatile and especially more economical than SEMrush. Its low price and its French database will allow you to have the right resources to start. Then you can head to SEMrush if you need it.
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