Result of our test: 4,6/5
Content Studio will help you identify new trends related to your industry. But also to plan, schedule and analyze your publications on several social networks.
You want to improve your customer relations but you don’t know how to go about it? That’s the whole point of a CRM.
This software will allow you to manage your customer relationships throughout their life cycle. You will also get all their interactions with your company, but also data about your community.
Establishing a good relationship with your customers or prospects is mandatory if you want to increase your sales. This is the advantage of using the best CRMs.
However, there are a large number of more or less good software. We will help you make your choice by offering you the best management tools on our Blog.
Today we’re going to introduce you to ContentStudio, one of the best CRMs for content publishing and scheduling. Check out our test to make your own opinion…
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Contents
ContentStudio Overview
ContentStudio is a marketing platform for social networks. The tool aims to help companies publish effective content and develop their online presence.
In addition, the software helps social media users save time and easily expand their social reach.
The application allows users to curate content online and publish it to the appropriate channels. It also determines the best time to publish on each channel.
In addition, the program provides powerful content ideas to help brands publish in an engaging way. It is also a very easy to use software.
Finally, you will have your team’s editorial calendar, which clients also have access to.
Who is ContentStudio for?
Like other CRMs, ContentStudio is specifically designed for professionals. They use such software to increase their sales and have a better editorial management.
Initially, ContentStudio is aimed at individual entrepreneurs. Indeed, you have just created your brand and you want to centralize all your content production. This tool meets this need with the integration of several networks, but also of CMS.
Secondly, this software will be useful if you work for a web agency. You probably have several clients on different social networks. With ContentStudio you can centralize all these accounts on the same platform. On the other hand, if you work in a team you can assign tasks to your colleagues. You will also be able to analyze the results of each one.
If you want to know more about other CRMs specialized in content production, we will give you some alternatives at the end of this article.
The main features of ContentStudio
As far as ContentStudio’s features are concerned, there are many. We will only introduce you to the most important ones.
Here are some of them:
Publication and content planning
Editorial calendar
This feature will allow you to access an intuitive content calendar. In fact, you will see above the different publications planned with the different communication channels.
This will allow you to better organize your work, to avoid duplication, but also to work better as a team.
No need to open all social networks at the same time, everything will be centralized here. The publication will also be done from the tool.
Besides, you will have several forms of calendars according to the tastes and the colors.
Finally, this feature will facilitate teamwork by assigning or not assigning certain tasks and approvals.
Content composer
With this option you will be able to create better publications for each network. In fact, you will have access to different tools that allow you to design the most appropriate content for each channel.
We can find, for example, the Facebook carousels but also the Twitter threads.
In addition, you will be supported on the personalization of each publication. The software will help you with hashtags, captions or mentions. These specificities are specific to each communication channel. It is therefore important to master them well.
Finally, this function will also allow you to publish at the best times. The tool has a system that identifies the best moments to share your achievements.
Mediatheque
In this part you will be able to store, organize and share your different multimedia files. This will allow you to access them more easily when creating content.
Like the tool, the files will be stored on a Cloud. You and your team can access it from anywhere.
The media library also has an integrated search engine. It allows you to search for media according to different filters(e.g. the most successful ones).
Analysis of your results
Creation and analysis of analysis reports
From a dashboard in the tool, you will be able to create performance reports on several social networks(Facebook, Twitter, Instagram, etc.). And all this in real time.
You will then be able to download these reports in PDF format.
This function will allow you to determine which channel works best. But also to really know if your community is engaged. Finally, you can also identify the best trends in your content.
Comparison with your competition
Thanks to this feature, you can compare your achievements with those of your competitors. You will have the opportunity to position yourself in relation to them.
In addition, you will be able to identify their good and not so good practices. This will give you a head start on them.
Centralization of cats
Are you tired of logging into every social network to respond to your community? Don’t worry, thanks to the centralization of chats you will have access to all your inboxes in one place.
It’s the best way to get quality customer service!
Identification of new trends
Search for new trends
The tool offers a mini content search engine. That is to say, with a simple keyword search you will be able to find the publications of the moment.
In addition, you can also filter your searches by engagement, by social networks, or even by country.
Finally, you can create your own library of content to follow. Great for keeping up with new trends.
Finding the right influencer
We end this chapter of features with one of the most interesting: influencers. In fact, ContentStudio will give you the ability to identify the most suitable profiles on Instagram, Twitter and YouTube.
Once you have found the best people to advertise with, you just have to contact them.
Pricing for ContentStudio
As for the rates, the site allows you to pay either annually or monthly.
- The Starter: You will have to pay either $25/month for the monthly payment or $20/month for the annual payment. This offer allows access to the tool for 1 user only. You will be able to connect 5 social network accounts. However, you will not be able to publish on your blogs.
- The Pro: Here the monthly payment is $45/month and the annual payment is $40/month. Unlike the previous offer you will be able to publish on 3 blog sites. In addition, the tool will be accessible by 2 users. However, like the Starter offer you will have only one workspace. And finally you can connect up to 10 social network accounts.
- The Agency: This offer is reserved for companies with a large enough team. There are several offers in the offer, so we will present this to you in a table.
In addition, you will also be entitled to a 14-day free trial.
Advantages and disadvantages of ContentStudio
After introducing you to the ContentStudio tool, we will now give you the main advantages and disadvantages.
The advantages
✅ Easy to get started.
✅ Ability to manage multiple clients on the same space.
✅ Support reachable via email and chat.
✅ Wide range of features.
✅ Team Management Function.
The disadvantages
❌ No support for some social networks.
❌ Some bugs with some bots.
In summary: our opinion on ContentStudio
If you want to have an efficient tool for planning and publishing your content, you need ContentStudio. This easy to use software with a neat interface will seduce you.
As for the price, you will be more profitable to choose the annual offers. In addition, the site has several offers. You will find the one that best suits your needs.
The quality/price ratio is very competitive. Only 20$/month for a tool like ContentSutdio.
In addition, as you have seen there are quite a few features. However, we decided not to put them all in order to make a summary of the most important ones. But there’s still a bunch more, like UTM tracking, GMB publishing, white labeling reports and many more.
By using ContentStudio you will be able to better manage the publication of your content. Your tasks will be more orderly so you will get better results. On the other hand, the fact that the tool can suggest you content ideas is great. Not everyone is inspired and it is often difficult to find topics that work.
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Alternatives to ContentStudio
After this presentation of the ContentStudio tool you are still not convinced? Let us introduce you to some alternatives:
AmoCRM : This is a tool that specializes in increasing sales through messaging apps(Instagram, Messenger, Skype). This CRM has the particularity to add a buying process for each lead. So you’ll know where you stand with your prospects. You can then automate content such as promotional emails.
Nimble: This one is a software that will improve your management of Office 365 and the Google suite. It also allows you to unify different inboxes in one place. Nimble will identify the people you need to communicate with and help you with this step as well. The main objective of this tool is to maintain a certain interaction with its customers.
Hubspot: Widely used by companies, this very versatile software is one of the best on the market. It’s a great tool if you want to work in a team.
The handling is very simple and their interface is easy to understand. This is one of Hubspot’s strengths.
How do I use ContentStudio?
We are already at the end of this article. We hope you liked it.
If so, we leave you with a video that will show you how to publish and automate publications with ContentStudio.
